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Kiki Rice Joins Jordan Brand as First NIL Athlete

  • October 31, 2022

What to know

  • Kiki Rice is joining the Jordan Brand family, becoming its first NIL athlete.
  • Rice is an incoming freshman guard at UCLA and one of the most decorated players from the class of 2022.
  • Rice joins a family of elite female athletes at Jordan Brand. Together, they are creating the future of basketball on and off the court.


Quotes PDF

Jordan Brand has signed its first NIL in Kiki Rice, one of the most decorated players from the class of 2022. The 5’11” incoming freshman at UCLA joins a decorated roster of women athletes on Jordan Brand. Together, these women are raising the game to new heights. 

“Being Jordan Brand’s first NIL athlete is an incredible milestone, and I think it’s a testament to the hard work I’ve put in and all the people around me who have helped me get to this point,” says Rice. “Signing with the Jordan Brand is another motivating factor for me to continue to work hard and achieve my goals.” 

The Jordan Brand family is made up of leaders who are making a difference on and off the court. Together, Rice and Jordan Brand will collaborate on ways to serve Rice’s local community, like helping improve gender equity in sport for young girls. 

Kiki Rice

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