Jordan Brand’s New Air Rev Footwear Fuels the Next Era of Golf Innovation

From the driving range to the front nine, the practice green to the final pin, the Jordan Brand Air Rev is grounded in greatness — built to deliver a strong and stable swing that advances every golfer’s game.

The new silhouette leverages innovative Flight Lock technology to create a customizable system of containment that primes golfers of all abilities and intensities for success in every stroke.

“The future of golf isn’t tied to its past,” says Michael Jordan. “For the next generation, it’s bolder and more modern. Jordan Brand Golf blends performance, innovation and iconic style, building a future where the players, not the past, define what’s next.”

Designed to promote efficiency and consistency for a full day on the course, the Air Rev’s Flight Lock technology debuts a moveable Air Zoom unit that pairs with an interchangeable Formula23 foam insert, dial lacing system and leno weave strap to help golfers go the distance like never before.

The Air Zoom unit is intended to be inserted into a pouch in the sidewall of the golfer’s trail (back) foot, providing appropriate pressure with every swing, while the Formula23 foam is to be used on the lead (front) foot, delivering cushioned stability. This customizable system allows both left- and right-handed golfers to use the same model of shoe, swapping the Air Zoom unit and Formula23 foam to meet their needs.

“With Flight Lock, your trail foot works like a gas pedal, and your lead foot works like a brake,” says Matt Plumb, NIKE, Inc. Men’s Sport Footwear Director. “The containment system offers a proprioceptive feeling, a reminder to the athlete: ‘When I swing back, I want to push off the Air Zoom unit on my trail foot.’”

Meanwhile, the dial lacing system allows golfers to further customize their fit, and the leno weave strap helps them lock in for all-day performance.

Altogether, the Flight Lock system drives improved rotational velocity and clubhead speed, optimizing the ballistic energy of every shot.

An integrated traction pattern informed by advanced pressure mapping further promotes stability, while a waterproof synthetic upper holds up in even the harshest conditions.

Further, the Air Rev’s sleek look reminds wearers that Jordan Brand is more than just the Jumpman logo — it’s a symbol for those who play with passion, purpose and the audacity to challenge the limits of the sport they love.

This blend of performance innovation, iconic style and cultural currency also extends from the Air Rev to Jordan Brand’s new golf apparel line, which integrates iconic Michael Jordan golf silhouettes with contemporary looks that bring a new edge to the game while staying grounded in fit, form and functionality.

The Jordan Brand Air Rev golf shoe will be available May 14 at jordan.com and select retail partners in North America, followed by a global launch in the coming months. New Jordan Brand Golf apparel will be available this summer.