Ready for the Wild: How ACG Designs for All Conditions

ACG is reimagining how it delivers performance apparel, footwear and equipment to meet the needs of outdoor athletes chasing their dreams in the world’s wildest conditions.

Anchoring this approach is a simple principle: Start with the outdoor athlete. ACG built upon this starting point, moving to design for sport, build for the environment, then bring it all together in outdoor performance gear that thrives in all conditions.

Across apparel, footwear and equipment, the new ACG product lines make it easier for outdoor athletes to find what they need for their next adventure, then get outside and get wild.

“ACG was built to help athletes thrive in all conditions,” says Aaron Belchere, VP and Creative Director, Global ACG. “We are innovating — with the full power of the Nike brand — to serve athletes who challenge themselves in the wildest conditions on Earth, whether that’s the weather or the ground under their feet. Outdoor performance, creativity and fun: that is what ACG does.”  

Apparel: Performance Systems for Every Forecast

ACG apparel is engineered to offer trail-tuned protection against the conditions outdoor athletes face, from harsh sun to cold temperatures, windy conditions to torrential downpours. Each piece is designed to be wildly light, fast and made to move, combining modern innovation with classic ACG irreverence and cultural connection.

Designed to keep outdoor athletes moving in all conditions, the apparel line includes innovative solutions built around weather benefits — with the Aireez collection offering the ultimate UV protection for long days on the mountain, the Misery franchise designed to stand up against rain and snow, and both the Wolf and Lava lines offering warmth and protection against the cold.

Additionally, ACG will continue to serve the All Conditions Racing Department with innovative, sport-specific technical systems purpose-built for the most extreme races and experiences.

ACG Footwear: Design, Tested and Engineered for the Wildest Conditions

The ACG performance footwear lineup delivers innovative solutions across running, hiking and outdoor exploration that are tuned for all adventures ahead. Designed for the unique rigors of sport, the collection includes responsive cushioning and maximum cushioning, with stability as a consistent essential across all ACG footwear.

ACG’s responsive cushioning innovations, including Ultrafly, Pegasus Trail and more, feature wildly responsive, lightweight cushioning solutions to help outdoor athletes move with the terrain and easily adapt their pace or gait as they experience the trail underfoot, whether they’re angling for a Fastest Known Time or squeezing in a few extra miles before sunset. 

• Run: A full spectrum of race, trail and road-to-trail solutions that equip athletes with the right footwear, whether they’re taking on a 100-mile ultramarathon or their local trail.
• Hike: Lightweight, low-profile and highly durable hiking shoes ready for mid-mountain treks, snowfield traverses and everything in between.

The maximum cushioning collection, including Zegama Trail, Zegama Hike and more, provides protective options to help outdoor athletes move across demanding terrain with peak comfort during long days.

• Run: Purpose-built solutions for everything from the most demanding big mountain terrain to gravel runs around the world.
• Hike: Trail-tuned styles that leverage the best of Nike Running’s performance cushioning DNA to fuel a more comfortable hiking experience grounded in durability and comfort.

Additionally, to fuel outdoor exploration, ACG will continue to reimagine iconic silhouettes and introduce new, irreverent concepts across environments, helping athletes gear up and get outside in confidence and style.

To support ACG’s apparel and footwear offerings, the brand is also refreshing its accessories lineup to serve outdoor athletes with key equipment for all conditions.