The New Converse Film Series Showcases the Brand’s Creative Range
- October 06, 2022
What to know
- Converse is releasing a new film series, “Create Now. Create Next.” The series features 20 individual, six-second films from established and emerging creatives on the Converse roster.
- The creative campaign forms Converse’s newest brand anthem and showcases the power of the collective.
- The series aims to redefine the "ad" as an act of co-creation and serve as a platform for artistic discovery.
- You can view the six-second videos on @Converse social platforms.
Converse continues its legacy of championing self-expression by bringing together established and emerging creatives from more than 18 cities around the world in a new multi-platform brand campaign, “Create Now. Create Next.”
The campaign presents more than 20 creatives as they share their artistic vision through a series of individual, six-second films. Featuring the talents of Vince Staples, Honey Dijon, Shai Gilgeous-Alexander, Turnstile, and A1 x J1, among others, each film is brought together in a brand anthem that showcases the power of the collective. In the spirit of experimentation, Converse also enlists longtime partner, Tyler, The Creator, to serve as Executive Music Producer for the campaign.
Several creatives who appear in the films, including Nyota Parker, Engy Saint-Ange, Navinder Nangla, Serwah Attafuah and Thabang Ramphisa, are also members of Converse All Stars, the brand’s creator community that gives emerging talent access to mentorship, experiences and opportunities.
The campaign roster includes:
- Vince Staples musician and actor from Long Beach, California
- Turnstile hardcore punk band based in Baltimore, Maryland
- A1 x J1 British hip hop duo from Coventry (A1) and Gravesend, Kent (J1)
- Honey Dijon DJ, producer, and electronic musician based in Berlin
- Nyota Parker rapper, vocalist and songwriter from Cape Town, South Africa, now based in New York
- Indigo De Souza singer-songwriter based in Asheville, North Carolina
- Lil Cherry artist from Seoul, Miami and New York, best known for pushing the boundaries of K-pop and hip hop
- Tom Yeti musician, artist and creative entrepreneur from Hong Kong and Shanghai
- Shai Gilgeous-Alexander Canadian basketball player who plays for the Oklahoma City Thunder
- Sage Elsesser artist, skateboarder, record producer and model who was born in Los Angeles and now resides in Brooklyn
- Milton Martinez skateboarder and a father from Argentina, living in Oceanside, California
- Engy Saint-Ange artist from Paris
- Serwah Attafuah multidisciplinary artist and musician based in Western Sydney, Australia
- Navinder Nangla polymath artist from Leeds, now Northhamptonshire-based
- Reggieknow action figure stylist, illustrator and anime director from Chicago
- Thabang Ramphisa actor, dancer and choreographer from Johannesburg, South Africa
- Usha Jey artist and choreographer from Paris
- MC Tchelinho artist, dancer and singer from Rio de Janeiro, Brazil
- Prince Gyasi artist and photographer from Accra, Ghana
- Aidan Cullen artist, photographer and filmmaker based in Los Angeles
