• Newsroom

New Look, More Air: Introducing the Converse All Star BB Shift CX

  • April 11, 2024

What to know

  • The Converse All Star BB Shift CX blends modern and archival design cues to deliver next-generation responsiveness and comfort.
  • Crafted to accommodate quick, explosive movement, the Shift CX adds an enlarged Air Zoom unit in the forefoot for bounce and responsiveness with every step. 
  • The All Star BB Shift CX releases August 1 at Converse and select retailers. 

Converse is introducing its newest performance basketball silhouette, the All Star BB Shift CX, which blends modern and archival design cues to create a new expression for Converse Basketball. 

Converse incorporated tooling from the All Star BB Shift — this shoe’s namesake — and injected DNA from its long lineage of on-court styles into the new silhouette, inspired by features like the paneling found throughout the uppers of the Converse Tar Max Mid and the Converse Run ’N Slam.

The All Star BB Shift CX progresses from the All Star BB Shift by adding an enlarged Air Zoom unit in the forefoot for bounce and agility. Converse also added CX comfort foam in the midsole, which combines with the Air Zoom unit and an internal plush collar to help provide comfort. An upper featuring a synthetic, adjustable cable lacing system helps ensure lock-down support, so players can move confidently in every direction. 

The All Star BB Shift CX releases August 1 at Converse and select retailers. 

Converse All Star BB Shift CX

Assets
  • Stories
  • Impact
  • Company
  • Newsroom
  • Impact Resources
      • © 2024 NIKE, Inc. All Rights Reserved