Nike Basketball Introduces Caitlin Clark as a Signature Athlete and Unveils Her New Signature Logo

Nike Basketball is officially introducing Caitlin Clark as its newest signature athlete, expanding the brand’s partnership with one of the most watched, impactful and passionate players in the game.

With a distinct voice and style of play that resonate across culture and community, Caitlin makes greatness feel attainable, inspiring kids to play and fans to tune in. As a Nike signature athlete, she will continue to work side by side with experts across the brand to help shape the future of basketball — fueling hoops culture, growing the women’s game, and empowering the next generation to reach their dreams.

“Nike’s signature roster features all-time greats, and I am incredibly proud to join some of the best athletes in the world,” says Caitlin. “I’m excited to share a first look at what we’ve started to create together.”

Alongside Caitlin’s introduction as a signature athlete, she and Nike are unveiling her new signature logo: an instantly recognizable combination of interlocking C’s as extraordinary as the athlete they represent.

Together, Caitlin and Nike designers obsessed over every detail to create a signature logo that speaks to her precision, power and unique ability to inspire the next generation of hoopers.

Two interwoven C’s reflect Caitlin’s magnetic connection with fans around the globe who are drawn to her unwavering confidence, steadfast commitment and remarkable shooting ability. Tucked between the larger letters is a smaller, hidden C that represents how Caitlin’s game was built from the inside out — a product of her passion for the sport, relentless drive and constant pursuit of perfection.

From the beginning, Caitlin took a hands-on approach to the design and creative process, working closely with Nike designers and scrutinizing every detail to land on a signature logo that felt timeless and resonant, simple yet elevated.

The logo will come to life for the first time in a new collection of sportswear and on-court staples that reflect Caitlin’s approach to sport and style, with a focus on comfort, function and clean design.

“To me, this is more than just a logo, it’s a dream come true,” says Caitlin. “People always talk about leaving your mark on the game — and this is another way I can do that.”

Caitlin’s upcoming logo collection will include essential T-shirts, hoodies, shorts and pants for athletes of all ages, as well as additional premium pieces for adults. Her first signature shoe and apparel collection will debut in 2026.

A Nike athlete since 2022, Caitlin is a global ambassador for the game and a champion for hoopers of all backgrounds. Her expanded partnership with Nike reflects a shared goal of shaping the future of basketball by fueling the culture of the game, innovating in service of hoopers around the world, and getting — and keeping — women and girls on the court.

“At Nike, we’ve always drawn inspiration not only from the world’s greatest athletes but also from those who elevate the spirit of sport itself. Caitlin exemplifies both: an exceptional basketball player and an outstanding ambassador for the game,” says Ann Miller, EVP, Nike Global Sports Marketing. “We’re excited to take this next step together, continuing to shape this historic time for women’s basketball and pushing the game and industry forward.”

Caitlin’s addition to Nike Basketball’s unmatched roster of women signature athletes further reflects the brand’s position as the greatest supporter of active WNBA players — a distinction forged through best-in-class partnerships built on shared values, the co-creation of the highest-level performance innovations, and a longstanding desire to tell women athletes’ stories and listen to their needs.

In partnership with Caitlin and her peers atop the game, Nike Basketball is leading a curious charge to better understand the nuances of women’s basketball and its athletes by investing in shared platforms to document their journeys and highlight their perspectives on the sport.

That effort reflects a belief shared by Nike Basketball and its athletes: The next generation of players can come from anywhere, from any background — and a shared commitment to growing the women’s game will make it better for both today’s hoopers and for the next generation.

A navy and yellow Caitlin Clark logo T-shirt will be available in North America starting September 1 at nike.com. The rest of her logo apparel collection will launch October 1 at nike.com.