The Next Era For Nike Women's

What to know

Nike exists to champion athletes and sport. We believe women and girls aren’t just the future of sport — they’re on the leading edge of change. They are redefining what sport is and the opportunity it represents to serve a new generation.

That’s why Nike is making its biggest investment in women yet. For our heroes on the pitch, on the court and on sport’s biggest stages, and for all women. All bodies. All forms of movement. And all journeys.

We believe that style is a form of self-expression and that wellness includes a focus on body, mind and life. To that end, we’re leading a paradigm shift in how we serve people that considers movement, mindfulness, nutrition, rest and connection as our five pillars of holistic fitness.

Our ambition is to be the biggest champion for all women and girls, making them feel seen and included. And whether it’s celebrating all forms of movement or taking action to create bigger change, our commitment is to prove it with innovative, style-led products that deliver meaningful benefits; experiences that go beyond traditional forms of sport and encompass holistic fitness; and significant progress across our purpose-led goals for people, planet and play.

Click into each image below to explore more.