Nike and NFL Unveil 2025 Rivalries Uniforms, Connecting Athletes and Fans Like Never Before

Everyone loves good rivalries, which have the power to connect and transform athletes, fans, teams and entire communities. That’s why Nike and the National Football League are introducing a new and exciting Rivalries uniform and fan gear program this season. The 2025 Rivalries uniforms will celebrate storied local traditions and unite fan communities with designs unique to select cities and teams.

The first cohort of NFL Rivalries clubs, from the AFC East and NFC West, will debut their new Rivalries uniforms designed by Nike during a single upcoming home game against a division rival. The designs are rooted extensively in the legacies and inspirations true to each team, serving as authentic, competitive expressions of community pride while giving athletes and fans an opportunity to connect like never before.

“Nike has a rich history with football, and we’re excited to partner with the NFL on this new Rivalries program to help grow the sport and expand it for the next generation,” says Airhart Ryan, Director, NFL Apparel Product Design at Nike. “Each uniform was designed in collaboration with the club it represents to authentically reflect what makes their team, fans and communities wholly unique.”

Here’s the 2025 Rivalries game schedule:

• Arizona Cardinals: September 25 vs. Seattle Seahawks
• Buffalo Bills: October 5 vs. New England Patriots
• Los Angeles Rams: November 16 vs. Seattle Seahawks
• Miami Dolphins: September 29 vs. New York Jets
• New England Patriots: November 13 vs. New York Jets
• New York Jets: December 7 vs. Miami Dolphins
• San Francisco 49ers: January 4, 2026 vs. Seattle Seahawks
• Seattle Seahawks: December 18 vs. Los Angeles Rams

After their on-field debut, the Rivalries uniforms will be included in their team’s uniform lineup for three years, in addition to existing alternate uniforms. Additional Rivalries uniforms will debut during the 2026, 2027 and 2028 seasons.

“The unveiling of the first eight Rivalries club uniforms and fan gear marks a significant moment for the NFL, Nike and Fanatics, as creativity and innovation merge together to deliver a new take on what it means to be a rival,” said Taryn Hutt, vice president of club marketing at the NFL. “Rivalries will bring fresh energy to the field with each new uniform, while providing a platform to amplify the community and hometown pride that is rooted in each NFL fan.”

Fans will be able to show their support by purchasing Rivalries jerseys; sideline apparel; and fan gear, including T-shirts, hoodies, jackets and headwear.

Rivalries jerseys and apparel will be available September 10 at nike.com, NFLshop.com, fanatics.com, individual team stores and additional retail locations. They will also be available across Canada, Mexico, Europe and Australia on NFL Shop sites and select international retailers.

Click into the galleries below to learn more about the design details for each 2025 Rivalries uniform and view quotes from legends from select clubs.