The role that basketball plays in moving our world forward is essential. The game is unique, it's fluid, it's influential — and Nike Basketball is committed to growing the game for every player while giving them the tools they need to perform their best, from the Greater Than Series to the signature basketball family.
No matter what you lace up, the entirety of Nike Basketball footwear is created in partnership with our elite athletes, who challenge us to see the game in new ways, design the most advanced product in the world and help shape the sport's future.
Learn more about the latest Nike Basketball footwear lineup. Click into each photo to explore the model and see its technical details, benefits, and more.
Nike Basketball Greater Than Series
The Nike Greater Than series is Nike’s basketball footwear system inspired by listening to the voice of the athlete to solve real on-court problems. Greater Than series footwear utilizes the best of Nike product innovations and technologies to help athletes at every level create space and maximize speed for effectiveness on the court around the three biggest movements in the game: cut, hustle, and jump.
Nike Basketball Signature Family
Core to Nike Basketball is the belief that the voice of the athlete has the power to change the world. As a champion for athletes and sport, we partner with athletes who share our belief that sport can break barriers, push limits, spark change and move the world forward. Today, by listening to the voice of the athlete, Nike Basketball's signature strategy has evolved. We’re unlocking new ways to co-create amazing product and providing access to take full advantage of our inspirational toolbox, from design to materials to research. Together with our athletes, we are redefining the model of athlete partnership. This means working with our athletes in a 1:1, personalized way, providing opportunities to support them and collaborate to create bigger change on and off the court.
Nike Basketball and Kobe Bryant
In partnership with Vanessa Bryant, Nike's relationship with the Bryant family will focus on championing a new generation of fans and encouraging youth participation in sport.
For many years Nike and Kobe Bryant worked together to inspire fans around the globe. With Nike, Bryant left a game-changing lineage of basketball shoes and embraced opportunities to spread his love of sport from Greater China to North America. More than three years after Bryant's passing, his legacy, on and off the court, continues to resonate.
“Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game,” says John Donahoe, President & CEO, NIKE, Inc. “His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. Together with Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come.”
Nike Cosmic Unity
The Nike Cosmic Unity, Nike’s first performance shoe under its Move to Zero initiative (a journey toward zero waste and zero carbon), was created for a sport that is constantly refashioning into an updated, trailblazing version of itself. That’s the spirit of basketball. That’s also the spirit behind circular design. The Cosmic Unity line is designed for players who love the sport and who believe in its culture-bending power — and that includes helping to shape a more sustainable future for the world.
Nike EasyOn: Making the Game More Accessible for Everyone
To reflect Nike’s commitment to serving all athletes and to make more Nike products easier to wear and use for every body, we changed the name of FlyEase to EasyOn.
EasyOn products use different technologies and systems — ranging from collapsible tailgates to hook-and-loop closures and more — to help athletes of all abilities get in and out of Nike product easier.