A First Look at the 2024 National and Federation Kits

In a moment to celebrate a summer of sport, Nike presented the “Nike On Air” experience in Paris, where, alongside more than 40 world-class athletes, the brand revealed its 2024 national and federation Kits. Nike is proud to partner with more than 100 federations across team and individual sports, as well as support hundreds of individual athletes who will compete in the games.

The 2024 national and federation kits are the most athlete-informed, data-driven and visually unified the company has ever produced. Based on 4D motion-capture data algorithmically honed with pixel-level precision and engineered specifically for each competition, each kit was inspired by the distinct identities and diverse communities each country and sport represent.

To create each kit, Nike design teams started with the voice of the athlete, obsessing every detail. The goal was to offer options that met athletes’ desires for choice, comfort and performance, and Nike did so in sports such as track and field that have a variety of disciplines. “Nike designed the Paris 2024 track and field kits to offer athletes a range of silhouettes tailored for various sport disciplines, body types and sizes, prioritizing performance and maximum breathability,” says John Hoke, Nike Chief Innovation Officer. With nearly 50 unique pieces across men’s and women’s track and field and a dozen competition styles fine-tuned for specific events, athletes can choose outfits that match their style and personal preference without sacrificing comfort during the games in Paris.

This partnership resulted in meeting athletes’ exact needs and specifications. “I’ve had the opportunity to share feedback and insights that helped inform the new USATF Kit,” says hurdler Anna Cockrell. “During testing, this fit allowed me to move freely and without distraction, and I love how the look represents Team USA.”

Athlete insights continue to serve as a fundamental element that informs Nike design — including this year’s kit designs, adds Hoke. “Working directly with athletes throughout every stage of the design process, Nike designed garments to ensure fit across a range of body types and style preferences and infused real-time feedback throughout the entire product-development cycle.”

Combining Nike’s strengths in sport research and computational design with the Dri-FIT ADV platform, athletes will remain cool, dry and performance-ready this summer.

Explore the gallery of athlete images taken from the Nike On Air experience, which represent a sampling of the kits that athletes will wear on the fields of play in Paris.