Cristin Campbell,
Interim Vice President & General Manager, Asia Pacific Latin America (APLA)

Cristin “Crissy” Campbell serves as the interim VP/GM of the Asia Pacific Latin America (APLA) geography. She is responsible for delivering Nike’s strategy and serving over 3 billion athletes* across its most diverse geography. 

Crissy also holds the role of VP/GM of APLA Nike Brand since June 2025. She began her Nike career as a WHQ graduate intern, and over her 15-year tenure, has worked in various Global, EMEA, and APLA roles, primarily focused on developing and driving consumer-led growth strategies. Her experience spans general management, strategy, Nike Direct, and consumer insights leadership roles across the Women's, Running, and Jordan Brand businesses.