Carl Grebert,
Vice President & General Manager, Europe, the Middle East and Africa (EMEA)

Carl Grebert is a multi-decade NIKE, Inc. veteran who oversees the company’s brand, marketing and growth strategy across Europe, the Middle East and Africa (EMEA). He’s focused on shaping the vision and leading the team to drive long-term growth for this key geography for NIKE, Inc. 

Carl joined Nike in 1997 in Melbourne, Australia, and has held senior marketing leadership positions in Australia, Asia Pacific and EMEA. He later transitioned into General Management, leading the business in Northern Europe, Germany and Japan. Carl also headed the Global Kids category and had a leadership role in the Jordan Brand before assuming VP/GM responsibilities – first for Asia Pacific Latin America (APLA), then EMEA. 

Prior to Nike, he worked in marketing and finance at Unilever and The Coca-Cola Company.