Nike x Jacquemus 向巴黎和 Nike 運動員汲取靈感，頌揚運動與風尚

2024/7/10

重點資訊

Nike 和 Jacquemus 攜手打造系列作品和廣告活動，以巴黎這座城市和 Nike 運動員陣容為非凡的靈感繆斯，為運動和風尚打造不容錯過的個性設計。
兩大品牌聯手打造的第三個系列包括 10 件獨特的女款和男款運動生活單品，例如經重新演繹的運動服、經典依舊的 Le Swoosh 包款，以及全新的 Nike x Jacquemus Air Max 1。
Nike x Jacquemus 2024 夏季系列於 7 月 10 日在 jacquemus.com 和 Jacquemus 零售門市推出，並將於 7 月 23 日起在 Nike 各平台發售。

Nike 和 Simon Porte Jacquemus 以及他的同名時尚品牌再度攜手合作，為運動和風尚打造不容錯過的個性設計，頌揚超凡的靈感繆斯：巴黎這座城市和 Nike 全球運動員陣容。

兩大品牌的第三個聯名系列繼續重新創想女款和男款運動服飾，打造暢動風格，提倡運動機能與時尚間的靈動關係。

本系列包括 10 款獨特的運動生活單品，例如經重新演繹的運動服、T 恤、個性十足的運動內衣，以及長裙。兩大品牌聯手推出的第三個鞋款版型 Nike x Jacquemus Air Max 1，結合了 Nike 經典設計、圓形立體 Air 氣墊，以及 Jacquemus 的經典隨性風格。經典依舊的 Le Swoosh 包款，將 Nike 商標視覺設計化為時尚手提包。這個包款以三種全新色彩隆重回歸，於 Nike 特定零售門市首次發售。

Jacquemus 表示：「此系列的誕生，靈感源自巴黎日常生活以及 Nike 運動員帶給我的啟發，也來自我一直熱愛的運動。我認為這個系列是世界最美城市裡，運動、時尚與文化的結合。今年夏天，Nike 運動員將在這裡成為舞台上的主角。」

本系列建立在 Nike 和 Jacquemus 長期的合作關係上。兩大品牌於 2022 年第一次攜手合作，向復古 ACG 和 1990 年代 Nike 廣告活動汲取靈感，混搭升級版型和運動實穿單品，打造首款系列。近期的聯名作品造就了外觀宛如藝術博物館展品的舒適率性街頭潮品，例如 2023 年的 J Force 1，這款設計部分靈感源自兼具機能與風格的經典 Air Force 1。在最近的 2024 春季系列中，Le Swoosh 包款首度亮相，這是經由 Jacquemus 詮釋所打造出的配件首創設計，代表 Nike 最純粹的一面。

這個夏季系列向 Jacquemus 的法國根源致敬，推出紅、白、藍和銀色配色。與本系列一起推出的還有廣告活動和《J’aime Paris》這支短片，這是 Jacquemus 執導的處女作，由全球運動員、法國偶像，以及各界當代文化充滿活力的繆斯組成跨世代演員陣容，包括 Serena Williams、Juliette Binoche、Central Cee 和 Lila Moss。

Jacquemus 表示：「身處巴黎，就是能感受到世界不一樣的氛圍：有更多的浪漫情懷，藝術氣息和美麗視界。《J’aime Paris》是對這座我所仰慕城市的頌歌，傳達出我對這充滿活力之地的滿心喜愛，以及這些靈感啟發如何具體展現在我和 Nike 的第三個聯名系列上。此影片結合了 Jacquemus 的經典之作以及代表法國文化的獨特人才組合。」

Nike x Jacquemus 2024 夏季系列於 7 月 10 日在 jacquemus.com 和 Jacquemus 零售門市推出，包括 Nike x Jacquemus Air Max 1 獨家銀色配色款式。此系列將於 7 月 23 日在 Nike 各平台發售，SNKRS 推出 Le Swoosh 包款和 Air Max 1， nike.com 則推出服飾系列。7 月 25 日 nike.com 和特定零售門市將推出本系列完整商品。

在此觀賞短片

Nike x Jacquemus 向巴黎和 Nike 運動員汲取靈感，頌揚運動與風尚

素材

Front view of Serena Williams, wearing the Nike x Jacquemus Short Sleeve Dress in White with University Red pinstripes across the shoulder and sleeve. Serena stands on a white floor, against a white curtained backdrop.

Side view of Beatriz Hatz striding to the left, wearing the Nike x Jacquemus High Neck One Piece in Dark Obsidian blue. She wears a black and yellow running blade, as well the Nike x Jacquemus Women's Air Max 1 '86 Big Bubble shoe in silver. Beatriz strides in front of a royal blue curtain with her arms raised while looking at the camera.

Side view of Marie-Antoinette Katoto wearing a red Nike x Jacquemus Track Jacket, with red shorts, light grey socks, and the Nike x Jacquemus Women's Air Max 1 '86 Big Bubble in Mystic Red. Marie-antoinette faces left as she stands on a white background, looking at the camera and holding a red Nike x Jacquemus Le Swoosh Crossbody Bag in her hand.

Close up of a female athlete, who is crossing her arms and holding the Nike x Jacquemus Le Swoosh Crossbody Bag in red, in front of her. We see glimpses of the Nike X Jacquemus Wome's Skirt and Women's Bra is red. The woman stands against a white background.

Back view of a female athlete, who is holding her arms behind her back as she holds a Nike x Jacquemus Le Swoosh Crossbody Bag in red, in one hand. We see the back of the Nike X Jacquemus Wome's Skirt and Women's Bra is red. The woman looks to the left, as she stands against a white background.

Close up head shot of a male athlete wearing the Nike x Jacquemus Track Jacket in white with university red piping at neckline and across back. We see a red Nike Swoosh and Jacquemas logos. The man stands against a white background and looks to the right.

Front angled view of a pair of Nike x Jacquemus Air Max 1 sneakers. The shoes have a white upper with sail suede details, a white midsole, and white sole. There is a small metallic silver Swoosh on the side of the shoe. The pair floats on a black background.

Front angled view of a pair of Nike x Jacquemus Air Max 1 sneakers in Mystic Red. The shoes have a red upper with red suede details, a red midsole, and a white and red sole. There is a small metallic silver Swoosh on the side of the shoe. The pair floats on a black background.

Overhead view of the Nike x Jacquemus Women's Track Jacket in particle grey with white pinstripes across the shoulder and down the sleeve. One sleeve is oversized and attached to the back of the jacket with white webbing. The jacket zipper pull is grey in the shape of a Nike Swoosh. The piece floats on a black background.

Overhead view of the Nike x Jacquemus Track Pant in particle grey with curved white pinstripes at the pocket and down the leg. There is a small shiny silver swoosh as a closure on the waist, and elastic cuffs at the ankle. The pant floats on a black background.

Overhead view of the Nike x Jacquemus Track Jacket in white with university red pinstripes at the neck, across the back and down the sleeve, and on the chest of the jacket. The jacket zipper pull is white in the shape of a Nike Swoosh. The piece floats on a black background.

Overhead view of the Nike x Jacquemus Track Pant in white with curved university red pinstripes at the pocket and down the leg. There is a small shiny silver swoosh as a closure on the waist, and elastic cuffs at the ankle. The pant floats on a black background.

Overhead view of the Nike x Jacquemus Women's Dress in dark obsidian with white pinstripes at neck and across shoulders and sleeves. The zipper pull is white and in the shape of a Nike Swoosh. The short sleeve dress floats on a black background.