2014: PRO FIERCE BRA
In 2012, Nike Women’s Training began researching innovation concepts for a key piece of women’s training apparel: the sports bra. Fabric, fit, sizing and athlete movement were all investigated during a two-year period, which resulted in the 2014 Pro collection. Along the way, Nike teamed up with researchers at Loughborough University in the United Kingdom to conduct more than 600 hours of biomechanical testing of female athletes in motion, both at Loughborough and the Nike Explore Team Sport Research Lab. One result: the Pro Fierce bra, which marked the beginning of bras being seen as truly vital for female athletes.