NIKE is committed to inspiring and supporting communities to get kids moving, and the potential pay-offs are big. Active kids are healthier, happier and do better—on the playing field, in the classroom and, one day, in their careers and communities.
As a brand committed to sport, we encourage and support our employees efforts in engaging in a healthy lifestyle.
2025 Targets
- Drive sustained community impact by getting kids moving in our Key Cities and sourcing backyards with 50% girl participation
FY21 Highlights
- In FY21, we reminded the world that girls are made to play. We directly reached nearly 600,000 kids around the world – 55% of whom were girls.
- We also shared our best practices and tools with more than 24,000 coaches and helped train nearly 6,400 of them in delivering fun, inclusive experiences to all kids.
- Over the past two years, we’ve donated 75,000 NIKE Swoosh sports bras and 3,000 NIKE Pro hijabs through our community partners to girls around the world.