Nike, Jordan Brand and Converse Pull Up for a Show-Stopping NBA All-Star Weekend

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its industry-defining portfolio of Nike, Jordan Brand and Converse.

Drawing on their distinct legacies in basketball performance, innovation and culture, the three brands’ presence in the Bay Area reminds us of their unparalleled position at the vanguard of the game — fueling the future of basketball with a shared commitment to growing the sport, supporting hoopers at all levels and creating best-in-class basketball product.

Nike Showcases the Future of the Game at All-Star Weekend

Nike will celebrate All-Star Weekend by showcasing basketball’s future at the brand’s Future Game experience. This is the latest example of Nike’s continued focus on elevating the game for the next generation of one-of-one elite hoopers and providing a best-in-class youth basketball experience.

The three-day immersive event opens to the public February 13 at the Henry J. Kaiser Center for the Arts in Oakland and will feature competitive showcases for future stars, including Nike NIL athlete AJ Dybantsa, who will take the floor with Utah Prep against Dynamic Prep on February 14 at 8:30 p.m. PST. Nike Basketball athletes of the past and present will appear throughout the weekend, and local designers will create product customizations exclusive to the event.

Nike will also debut its new Black Label Collection in the Bay Area during All-Star Weekend. The all-black line cuts out noise and is unified by materials that embody each silhouette’s namesake athlete: Giannis Antetokounmpo, Devin Booker, Kevin Durant, Sabrina Ionescu, LeBron James, Ja Morant and Victor Wembanyama. The quantity of each silhouette coincides with the year each Nike athlete was born.

The Nike Black Label Collection also features the new G.T. Cut 3 Turbo, which leverages the most advanced technologies built for the quickest players in the game.

The full collection launches February 14 at Future Game, Nike San Francisco (278 Post St.) and Foot Locker’s NBA All-Star experience (150 Powell St.).

Nike will also unveil several classic silhouettes, restyled to meet the moment of today: Nike Zoom KD 4 colorways that honor Kevin’s mother, Wanda, and the team colors he wore while earning his scoring titles; a galaxy-inspired Nike Air Foamposite One with constellation graphics, flight tags and glow-in-the-dark outsoles; and Nike Air Force 1 and Nike Dunk Low models that nod to the 2000 NBA All-Star Game, the last played in the Bay Area, and take cues from that era’s “We Believe” team.

Jordan Brand Shows Out for Bay Area Basketball Community

Four decades after Michael Jordan stepped onto the NBA All-Star stage for the first time, Jordan Brand will invite the Bay Area to experience what the Brand has always known: Greatness is unbannable.

Creating the next 40 years of greatness alongside the next generation of athletes and sneaker fans, Jordan Brand will bring the best it has to offer to the Bay Area — showcasing sport, competition and sneaker culture with exclusive drops, immersive exhibitions, community showcases and more.

At the center of Jordan Brand’s Bay Area presence will be the Jordan Fam Fest: the ultimate celebration of the Brand’s culture, legacy and family, built in collaboration with Oakland icon Marshawn Lynch. The February 15 event will feature planned visits from Jordan Family athletes, an immersive journey of the Brand’s most notable moments from the past 40 years, and unique consumer experiences that represent the future of the Brand — all beginning at 11 a.m.

Ahead of the Fam Fest, some of the country’s best young hoopers will take over the Bay Area as Jordan Brand’s Link Academy joins other top youth teams February 14 at the Nike EYBL Showcase at the Future Game experience.

The best of Jordan Brand retail will also appear throughout the Bay Area, with expressions of all the greatness the Jumpman inspires on display at Shoe Palace locations in San Francisco’s Union Square (February 14–16) and on Oakland’s Telegraph Avenue (February 11–17). The Union Square experience will feature the latest women’s streetwear products and experiences, including an exclusive drop of the new Jordan Brand Women’s Brooklyn boot, while the latter will include more exclusive product launches and a one-of-one premium retail experience.

Converse Celebrates Basketball and Skateboarding Culture

Converse will round out NIKE, Inc.’s All-Star Weekend presence by blending its distinct legacies in basketball and skateboarding to deliver programming that celebrates both pastimes’ intersections with style, art and culture, leaving a mark on the Bay Area that extends far beyond the final buzzer on February 16.

The centerpiece of Converse’s All-Star Weekend activation will be an immersive brand experience influenced by its Creative Director of Basketball, NBA All-Star Shai Gilgeous-Alexander. Bringing fans closer to Gilgeous-Alexander as an athlete and creator, the studio space at 300 Grant Ave., just off Union Square, will feature Converse product customization, exclusive apparel and footwear, and surprise guest appearances February 15 and 16.

With deep local ties and investments in the Bay Area skate community, Converse will also unveil an expansion of the UN Skate Plaza, created in partnership with The Skatepark Project (TSP) and City of San Francisco. The upgraded plaza, designed by Converse CONS rider and MIT-trained architect Alexis Sablone, will feature skateable art sculptures and redesigned paving to make the space more accessible and fun for skaters of all levels.

To kick off the revitalized space, Converse, TSP and longtime partner Skate Like a Girl will host a day of community programming February 15, featuring product giveaways, a trick competition and demos from Converse CONS team riders. The brand will also partner with DLX Skateshop for further programming, live music and giveaways as part of national Skate Shop Day.

In addition, Nike, Jordan Brand and Converse will join forces with Foot Locker to demonstrate their commitment to the game with complementary exhibitions, including Jordan Brand’s Heart of Sneakers event, February 13 through February 16 at Foot Locker’s NBA All-Star experience.