Kylian Mbappé Launches Nike’s “Victory Mode” Tour to Inspire Youth Participation in Sports

May 05, 2024

Front view of Kylian Mbappe, walking down the center of a stage that looks like track lanes. Runners in Nike product give him high fives as they pass. Mbappe is in black Nike tee, jacket and pants, and is smiling at the runners as they pass.

What to know

Football icon Kylian Mbappé and his foundation, IBKM, kicked off Nike’s “Victory Mode” tour by hosting a multisport event for young athletes in front of the Nike House of Innovation in Paris.
More than 2,000 youth took part in running, breakdancing, tennis, football and basketball challenges on the Champs Elysées.
Nike will host six additional Victory Mode events throughout the spring and summer in greater Paris to encourage youth to give their best through sports.

Nike partnered with football icon Kylian Mbappé and his namesake Inspired by Kylian Mbappé foundation to host a day of sport for thousands of young athletes in Paris, kicking off a series of events to encourage youth to give their best through sports.

More than 2,000 teenagers gathered Sunday, May 5, in front of the iconic Nike House of Innovation on the Champs Elysées to take part in individual running, breakdancing, tennis, football and basketball challenges alongside their role model.

“A year ago, I wanted to organize a sports challenge with 2,024 young people on the most beautiful avenue in the world with my foundation,” says Kylian, a Nike ambassador. “I am happy to say today that we have done it, and thanks to Nike, with whom we share the same values and ambitions: to inspire youth to give their best through sports.”

The event marks the first stage of Nike’s “Victory Mode” tour, which gives young people across Île-de-France the opportunity to discover new sports and participate in inspiring challenges.

The next stop will be May 18 in Nanterre, celebrating basketballer Victor Wembanyama’s triumphant return to France. Five dates in the greater Paris area will follow in June and July before the grand finale at Centre Pompidou on August 11.

“Like all these young people, great champions have inspired me,” says Kylian. “They made me want to push my limits to achieve and be the best. That’s the victory mode. Today, I am proud to pass on these values to the next generation.”

Victory Mode events — organized in collaboration with Golden Blocks, Nike’s historical partner in France — are open to all. Participants can register via the Nike Paris app and nike.com.

Kylian Mbappé Launches Nike’s “Victory Mode” Tour to Inspire Youth Participation in Sport

Assets

Front view of Kylian Mbappe, and his brother, Ethan Mbappe, as they stand next to a large mirrored Swoosh. Kylian wears black Nike tee, jacket and pants with orange footwear. Ethan wears a red fleece hoodie and pants with black footwear. Both smile towards the camera.

Kylian and Ethan Mbappe pose with two girls, who are holding #10 French World Cup jerseys in bright blue. They are standing on an orange court in front of the House of Innovation in Paris at the Victory Mode event.

Kylian and Ethan Mbappe pose with a young athlete in a wheelchair, while other young athletes look on at the Victory Mode event in Paris, France.

Front view of Kylian Mbappe, wearing a black Nike tee and jacket, smiling as he holds a tennis racket in front of a crowd of kids at the Victory Mode event in front of the Nike House of Innovation in Paris, France.

Front view of Kylian Mbappe wearing a black Nike tee, jacket, and pants, while walking between 2 runners on an orange stage at the Victory Mode event in Paris, France. A crowd surrounds the activity on the stage.

Back view of Kylian Mbappe, as he faces a crowd of kids at the Victory Mode event in Paris, France. The energized crowd is smiling and capturing photos of Mbappe. In the background are bright orange statues of kids doing sport.

Front view of Kylian Mbappe juggling an orange Nike football on a red platform in front of a crowd of young athletes and photographers at the Victory Mode event in Paris, France.

Front view of a girl in a black Victory Mode event tee shirt running down the orange track, receiving a high five from an onlooker.

Front angled view of a girl in a black Victory Mode event tee shirt running down the orange track, as another young athlete snaps a picture on her phone. There is a crowd of kids in the background, waiting to run.

Back view of a young athlete kick an orange football during a football challenge at the Victory Mode event in Paris, France. She stands on a bright orange court, with photographers and event helpers nearby.

Back view of two young boys dressed in French football kits, including bright blue #10 jerseys, looking at a bright orange statue of Kylian Mbappe dribbling a football.

Front view of a young athlete kicking a bright orange soccer ball with great energy. His body twists as he strikes the ball in front of a crowd of onlookers.

A side view of a young boy juggling a bright orange football on a red surface that has a strikezone grapic printed on it. The boy has a big smile as a crowd looks on.

Back view of a young athlete wearing a black Victory Mode tee using a bright orange tennis racket to participate in the Tennis Challenge at the Victory Mode event in Paris, France. A crowd looks on as he aims at orange and black targets.

Front view of a pavilion of bright orange statues depicting athletes doing different sports, at the Victory Mode event in Paris, France. Statues are surrounded by orange pillars and blue, white, and orange banners.