We Believe in the Inspirational Power of Sport to Break Down Barriers, Overcome Differences, and Bring People Together
No matter where we come from, a love of sport unites us. It teaches us to be competitive and to value collaboration. To include different perspectives, because teams win when everyone contributes. To take a “next play” attitude to failure, and apply what we’ve learned instantly.
Creativity fuels our culture. With our open and global mindset, we’re constantly curious about the world. We serve athletes in nearly every country, and we’re inspired by every one of them.
By listening to the unique voices of every country, culture, and community, we can unleash the potential of every athlete*.
At Nike, we are committed to evolving our culture and creating an environment focused on respect, equality, inclusion and empowerment.
For Nike to grow and evolve, we need to create meaningful change and put a sharper focus on how we lead our teams and work together. We’re a growth company committed to employing the best and brightest to serve consumers globally. Employees with the necessary skillsets, expertise and diversity are critical to drive our business forward. Diversity allows for a breadth of perspectives and experiences to develop thoughtful and original ideas; it’s a key component of innovation.
We also want to create a culture of true inclusion. As part of our plan, we need to improve representation of women and underrepresented minorities (URM)1.
While we’re focused on these two areas in the near term, we will continue to expand representation across other dimensions of diversity over the long term. We’ve spoken about this many times, and tried different ways to achieve change, but we have failed to gain traction: our hiring and promotion decisions are not changing senior-level representation as quickly as we have wanted. We need to accelerate our progress and are committed to being transparent.
[1] At Nike, our working definition of an underrepresented minority (URM) is someone whose racial or ethnic makeup is from one of the following: American Indian or Alaskan Native, Asian, Black or African American, Hispanic/Latino, Native Hawaiian or Other Pacific Islander, or Two or More Races.