Nike and Jordan Brand ignite a love of sport with unique Mexico City retail destination

Nike and Jordan Brand have united to create a one-of-a-kind retail destination in the heart of Mexico City, inspiring local athletes* and providing access to both brands' latest innovations.

At more than 22,000 square feet, Nike & Jordan World of Flight Mexico City is Nike, Inc.'s largest retail space in Latin America and its only dual-brand presence—combining the distinct Nike Store and Jordan World of Flight shopping experiences in one unique location opening on 11 July.

The three-floor destination, which has dual entrances on the famed Madero Street in the Centro Histórico area, also brings the Jordan World of Flight experience to Latin America for the first time.

"Nike & Jordan World of Flight Mexico City enables us to serve and celebrate athletes* across Latin America and their passion for sport and culture like never before", says Doug Bowles, vice president and general manager, Latin America. "Our exclusive products and Members-only events from both brands are an invitation for the Latin American community to join the Nike family".

More than just a store, the space is designed to serve Nike Members, who will have the opportunity to participate in exclusive sport, wellness and creativity events featuring Nike and Jordan Brand's elite athletes, clubs, collaborators and more.

The Jordan World of Flight space will offer a line-up of exclusive high-heat footwear drops and hyper-local apparel, as well as the Jordan Workshop experience which allows fans to customise the Air Jordan 1, Diamond Shorts and other iconic styles. Local basketball-inspired artwork and photography will highlight the city's rich creative community, and The Lounge will provide a gathering place for the basketball community. Jordan Brand enthusiasts can also collect SNKRS online orders in store via SNKRS Pickup.

The parallel Nike Mexico City retail experience is designed to serve passionate local athletes by providing direct access to the brand's latest innovations alongside immersive customisation experiences.

The first level is dedicated to women and girls, underscoring Nike's commitment to creating meaningful innovation, design and experiences for them. One floor up, Nike By You enables Nike Members to express their creativity by customising selected footwear and apparel with exclusive graphics and accessories. Limited-edition T-shirts, laces and dubraes inspired by the rich culture of Mexico City and created in partnership with local creative studio TodoBien Estudio will also be available while stocks last.

The Nike Football zone is located alongside the Nike By You experience for on-site personalisation of a curated selection of national and club kits, available in both authentic and replica versions.

Nike & Jordan World of Flight Mexico City opens on 11 July at Gante 4, Centro Histórico in the centre of Mexico City.

*If you have a body, you are an athlete.