Nike and the NFL Introduce Next Chapter of Rivalries With 2026 Kit Reveal

The second year of the programme celebrates the storied franchises of the NFC North and AFC South.

Building on the success of the Nike x NFL Rivalries first-year launch, Nike and the National Football League are unveiling the 2026 Rivalries kits alongside the coinciding fan apparel manufactured and sold by Fanatics.

The Nike x NFL Rivalries programme authentically deepens the connection between American football, fandom and the communities that fuel them through distinct kit designs created for each participating team.

"Revealing eight new Rivalries kits marks the next chapter in a programme that is beloved by fans across the NFL and Nike", says Taryn Hutt, VP, club marketing, NFL. "By spotlighting the launch of the AFC South and NFC North Clubs and the passionate communities behind them, we continue to capture the spirit and tradition of football's greatest divisional rivalries".

The programme, which launched in 2025, became Fanatics' best-selling merchandise release to date, demonstrating strong fan demand and establishing momentum for the programme's continued expansion in 2026.

Teams will debut their new Nike-designed Rivalries kit during one upcoming home game against a division rival. After their on-field debut, the Rivalries kit will be included in the team's kit line-up for three years, in addition to existing alternative kits. Teams that launched kits in 2025 will return to the field in those designs for a select game against a division rival. Additional teams will debut Rivalries kits during the 2027 and 2028 NFL seasons. All 16 Rivalries teams (those launched in 2025 and 2026) will wear their kits this season.

Here are the Nike x NFL Rivalries game-day schedules for the upcoming season:

2025 launch teams (NFC West & AFC East)

• Arizona—Week 2 vs Seattle
• Buffalo—Week 11 vs Miami
• New England—Week 13 vs Buffalo
• San Francisco—Week 14 vs Los Angeles Rams
• Seattle—Week 16 vs Los Angeles Rams
• Los Angeles Rams—Week 16* vs Seattle
• New York Jets—Week 16 vs New England
• Miami—Week 17 vs Buffalo

*This will be the first dual-Rivalries matchup, with both the Los Angeles Rams and Seattle Seahawks wearing their Rivalries kits.

2026 launch teams (NFC North & AFC South)

• Indianapolis—Week 3 vs Houston
• Green Bay—Week 5 vs Chicago
• Detroit—Week 8 vs Minnesota
• Jacksonville—Week 8 vs Indianapolis
• Tennessee—Week 10 vs Jacksonville
• Houston—Week 11 vs Indianapolis
• Minnesota—Week 15 vs Detroit
• Chicago—Week 16 vs Green Bay

The 2026 launch comes to life through visual campaigns created by each participating team. Set in the communities where each rivalry lives, the campaigns feature NFL players and legends, including Jameson Williams, Jordan Love, Nico Collins, Sauce Gardner and Randy Moss; hometown talent such as rappers Big Sean, Slim Thug and Bun B and country singers Gowa Gibbs and Thomas Edwards. Together, they connect each team's identity to the people and places that give it meaning.

Rivalries jerseys and fan gear will be available from 1 September at Nike.com, NFLshop.com, fanatics.com, team stores and select retail locations, with additional availability through International NFL Shop sites and select international retailers.