Nike NBA Standard Issue 系列重新演繹球迷衣著

  • 2026/9/9
下載所有影音圖像
下載所有影音圖像
Nike athlete Ace Bailey is pictured in a black Utah Jazz shirt from Nike’s NBA Standard Issue Collection.
Nike athlete Scottie Barnes in a black Toronto Raptors shirt from Nike’s NBA Standard Issue Collection.
Nike athlete AJ Dybantsa dribbles a basketball between his legs while wearing pieces from Nike’s NBA Standard Issue Collection.
Nike athlete Jalen Johnson dribbles a basketball toward a hoop while wearing pieces from Nike’s NBA Standard Issue Collection.
Nike athlete Amen Thompson is pictured wearing a black Houston Rockets shirt from Nike’s NBA Standard Issue Collection.
Nike athlete Ausar Thompson is pictured dribbling a basketball between his legs while wearing pieces from Nike’s NBA Standard Issue Collection.
A black hoodie with a large Portland Trail Blazers logo is pictured against a chain-link fence.
A black hoodie with a large San Antonio Spurs logo is pictured on a dark basketball court.
A child is pictured in a blue and orange New York Knicks hoodie from Nike's NBA Standard Issue Collection.
Four people wear New York Knicks apparel from Nike’s NBA Standard Issue Collection, posing for the camera against a blurry background.
A man wearing sunglasses poses for a photo in front of a brick wall while wearing a Minnesota Timberwolves hoodie from Nike’s NBA Standard Issue Collection.
A woman poses for a photo while wearing Golden State Warriors shorts from Nike’s NBA Standard Issue Collection.
A black hoodie with a large Los Angeles Lakers logo is pictured on a dark basketball court.
Three people pose for a blurry photo while wearing Chicago Bulls pieces from Nike’s NBA Standard Issue Collection.
A group of people look down at the camera while wearing pieces from Nike's NBA Standard Issue Collection. The clothing is mostly red and black; the background is black.
Two men pose for a photo wearing yellow and black Golden State Warriors pieces from Nike’s NBA Standard Issue Collection. The yellow piece has a blue Warriors logo.

重點說明 
NBA Standard Issue 系列推出全新 NBA 造型，重新詮釋球員、球隊和球迷如何展現球隊認同和籃球文化。

此系列的設計理念為何？ 
本系列為全新世代改造 NBA 風格造型，強化運動員場上穿著及球迷展現愛隊的方式之間的連結。

此系列是為誰打造？ 
本系列是為將籃球視為身分認同、風格與日常生活一部分的 NBA 球迷打造。

系列設計會如何出現在 NBA 球場上？
NBA Standard Issue 系列將成為聯盟在賽季期間的核心造型，球員每晚會在暖身、練習時穿上系列中的款式，也會在球隊前往其他地點的途中穿著。

何時發售？ 
NBA Standard Issue 系列包含連帽上衣、長褲、T 恤和短褲。本系列將在 nike.com、NBAStore.com 及指定零售門市於 9 月 15 日及 10 月 12 日分兩次推出。Specter Edition 球衣與服飾將於今年秋季稍晚時發售。

Nike athlete Ace Bailey is pictured in a black Utah Jazz shirt from Nike’s NBA Standard Issue Collection.
Nike athlete Scottie Barnes in a black Toronto Raptors shirt from Nike’s NBA Standard Issue Collection.
Nike athlete AJ Dybantsa dribbles a basketball between his legs while wearing pieces from Nike’s NBA Standard Issue Collection.
Nike athlete Jalen Johnson dribbles a basketball toward a hoop while wearing pieces from Nike’s NBA Standard Issue Collection.
Nike athlete Amen Thompson is pictured wearing a black Houston Rockets shirt from Nike’s NBA Standard Issue Collection.
Nike athlete Ausar Thompson is pictured dribbling a basketball between his legs while wearing pieces from Nike’s NBA Standard Issue Collection.
A black hoodie with a large Portland Trail Blazers logo is pictured against a chain-link fence.
A black hoodie with a large San Antonio Spurs logo is pictured on a dark basketball court.
A child is pictured in a blue and orange New York Knicks hoodie from Nike's NBA Standard Issue Collection.
Four people wear New York Knicks apparel from Nike’s NBA Standard Issue Collection, posing for the camera against a blurry background.
A man wearing sunglasses poses for a photo in front of a brick wall while wearing a Minnesota Timberwolves hoodie from Nike’s NBA Standard Issue Collection.
A woman poses for a photo while wearing Golden State Warriors shorts from Nike’s NBA Standard Issue Collection.
A black hoodie with a large Los Angeles Lakers logo is pictured on a dark basketball court.
Three people pose for a blurry photo while wearing Chicago Bulls pieces from Nike’s NBA Standard Issue Collection.
A group of people look down at the camera while wearing pieces from Nike's NBA Standard Issue Collection. The clothing is mostly red and black; the background is black.
Two men pose for a photo wearing yellow and black Golden State Warriors pieces from Nike’s NBA Standard Issue Collection. The yellow piece has a blue Warriors logo.

歡迎來到 NBA 風格與球迷文化的嶄新紀元。

Nike 全新 NBA Standard Issue 系列推出新 NBA 造型，重新詮釋球員、球隊和球迷如何展現球隊認同和籃球文化。本系列以新世代球員為靈感，涵蓋全部 30 支球隊，在設計中融入機能及現代剪裁，並以共同的設計語言展現球隊認同，為現今的 NBA 帶來嶄新籃球風格。每一款設計皆從現代球員所處世界的各層面取材，呈現球場這個舞台、電影、遊戲、風格及時尚等多重面向。

本賽季期間，NBA 球員每晚會在暖身、練習時穿上系列中的款式，也會在球隊前往其他地點的途中穿著。這也是第一次球迷能購買 NBA 球員穿著的同款商品，直接將球員的穿著與球員展現愛隊的方式連結。

本系列聚焦於現今獨一無二的球員，而 Nike 為起源可回溯至聯盟早期的球隊打造的全新 NBA Specter Edition 球衣上，也延續這樣的理念。

Nike 籃球副總裁暨創意總監 Ross Klein 表示：「籃球不只是一項運動，也是一種文化及表達自我的方式。這個系列彰顯當代球員的態度、創造力與個人特色，結合大膽的球隊元素與現代風格，讓球迷能用自己的方式，展現他們與這項運動的連結。」

全部 30 支球隊都有獨特的圖樣與設計細節，為 NBA 帶來更現代、一致的造型。系列中的連帽上衣、長褲、T 恤與短褲採用雙色設計，某些款式加上大膽的加大尺寸圖樣，適合想要搶眼出眾的球員與球迷，也提供較低調的單品，讓風格較內斂者也能力挺愛隊。

我們收集超過 400 名菁英高中籃球員、100 位 NBA 運動員、全部 30 支 NBA 球隊，以及全球球員與球迷的看法，並將這些見解反映在本系列中。他們的觀點協助 Nike 重新思考現代 NBA 場上與球迷服飾的舒適度、剪裁、著感以及風格呈現。

產品特色：

  • 出色創新設計：採用 Aero-Fit 及蓬鬆的 Fleece 材質，款式輕盈透氣，能調節濕氣，為 NBA 服飾注入優異機能與舒適著感。
  • 時尚剪裁，舒適好動：Nike Standard Issue Stretch 結合 Dri-FIT 的溫暖與彈性，以及專為籃球及日常生活設計的現代寬版剪裁。
  • 精緻細節：訂製金屬配件、編織抽繩、梭織標籤及其他質感設計為本系列增添經典籃球細節。
  • 兩種展現方式：此系列透過能量滿載的搶眼圖樣，以及較低調含蓄的設計呈現各球隊，讓球迷能以兩種截然不同的方式展現對愛隊的驕傲。

NBA 商品合作與商業事務部門全球總監 Michael Brady 說道：「此系列代表我們與 Nike 合作關係的全新進化，重新界定全聯盟如何展現球隊認同與籃球文化。藉由連結運動員在球場上及場邊的穿著，以及球迷展現籃球熱情的方式，這個系列為 NBA 球迷提供充滿新能量的現代風格。」

全新 Specter Edition 球衣則是為起源可回溯至聯盟早期的球隊，開啟在球場上展現球隊認同的嶄新篇章，這些球隊包含沙加緬度國王、底特律活塞、亞特蘭大老鷹、金州勇士、紐約尼克、費城 76 人、洛杉磯湖人及波士頓塞爾提克隊。Specter Edition 球衣延續 NBA Standard Issue 系列對籃球的執著，每一款都加入以球隊歷史、城市傳統及球迷文化為靈感的細節。

NBA Standard Issue 系列將在 nike.com、NBAStore.com 及指定零售門市於 9 月 15 日及 10 月 12 日分兩次推出。Specter Edition 球衣與服飾將於今年秋季稍晚時發售。

  • 設計
  • 雜誌
  • 使命
  • 公司
  • 新聞中心
      • © 2026 NIKE, Inc. 版權所有