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Nike x Jacquemus 2024 春季：向運動員、風格與自我展現致敬

  • 2024/2/26

重點資訊

  • Nike 和 Jacquemus 再度攜手，持續秉持雙方合作的理念：運動不僅僅只是機能與表現，也是風格和自我的延伸。
  • Nike x Jacquemus 2024 春季系列帶來女款和中性服飾、全新 J Force 1 和有史以來第一款配件 Le Swoosh 包款──這是首度將 Nike 經典 Swoosh 演繹為手提包。
  • Nike x Jacquemus 廣告活動的主角是 Nike 運動員，同時也是時尚偶像和矢志成為 2024 奧運之星的 Sha’Carri Richardson。

Nike 和 Jacquemus 的聯名作品自一開始便煥發並頌揚當代運動員所具備的各個細膩面向和不斷革新進化的特質。 Nike x Jacquemus 2024 春季系列也不例外，這個系列進一步體現了這樣的理念：運動不僅僅只是機能與表現，也是風格和自我的延伸。

對 Simon Porte Jacquemus 來說，運動與風格之間有著靈動的關係。 他的同名品牌 Jacquemus 於 2022 年夏季首度與 Nike 攜手合作，向復古 ACG 和 1990 年代 Nike 廣告活動汲取靈感，混搭升級版型和運動實穿風格，打造首款系列。 較近期的聯名作品造就了外觀宛如藝術博物館展品的舒適率性街頭潮品，例如 2023 年的 J Force 1，這款設計部分靈感源自兼具機能與風格的經典 Air Force 1。

女性特質、 忠於自我、 與大自然連結、 機能、 速度。 最新 Nike x Jacquemus 2024 春季系列所有設計都融入了這些概念，此系列包括 6 款女性服飾單品；採用雷射切割 Swoosh 圖案的中性 T 恤、連帽上衣和運動褲、新版高級棕色磨砂絨皮 J Force 1，以及重頭戲：Le Swoosh 包款──這是 Nike 經典 Swoosh 首度演繹化身為手提包，也是 Nike x Jacquemus 第一款配件。

Simon Porte Jacquemus 表示：「2020 年年底，我們開始設計 Le Swoosh 包款時，我深深著迷於 Swoosh 本身。 這是個獨特的標誌，我希望能重新詮釋 Swoosh，將它極簡化並讓它成為焦點。 而且，設計包款時，我很喜歡打造獨特的形狀，不僅僅只是思考實用性。 我想要一款個性十足的配件，代表 Nike 最純粹的一面：經典的 Swoosh 本身。

對我來說，Swoosh 是無可比擬的 Nike 標誌，超越多年來和數十年來的所有世代和所有系列。 Swoosh 的極簡風格和獨特形狀，讓創意人員可以以它為中心進行無數的設計與詮釋。」 

Nike 和 Jacquemus 為 2024 春季廣告活動邀請到 Nike 運動員、田徑運動世界冠軍、矢志成為 2024 奧運之星，同時也是全球超時尚、超疾速的女性 Sha’Carri Richardson。 她不僅體現了這個系列的精神、擔任廣告活動的繆斯，也代表了運動員的各種特質與深度，不斷面對個人最激烈、最持續的挑戰：自我。

Sha’Carri 表示：「時尚是非常個人的事情，我就是透過時尚來表達自我。時尚可以展現你的感受、你的心情、你的創意。 從你所穿著的顏色，到你大膽冒進的作法，時尚可以成為向世界展現自己的一個方式。 因此 Simon 打造的系列深深啟發了我，這些單品前衛又優雅，激勵我要秀出自己，也希望能激勵其他人展現自我。」 

被問到當初想要與 Sha’Carri 合作的那一刻時，Jacquemus 表示：「Sha'Carri 在 2023 年於布達佩斯的表現讓我驚為天人，當時她成為女子 100 公尺賽事的世界冠軍。 我也很喜歡她始終保有自己的風格，不論有什麼穿著和制服規定，她上場比賽時都是如此大膽狂熱、如此獨特。在體壇，忠於自我能發揮如此強大的力量！ 我立刻就覺得自己想要和她攜手合作。」 

Nike x Jacquemus 2024 春季系列於 2 月 26 日在 jacquemus.com 推出，並於 3 月 5 日在全球特定 Nike 零售門市發售。 Le Swoosh 包款由 jacquemus.com 獨家供應。

Nike x Jacquemus 2024 春季系列

素材
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' layered shorts and halter neck sleeveless crop top in dark obsidian, over-the-knee socks and the Nike J Force 1 Low LX SP shoes in brown. Sha'Carri's hair is in ornate cornrows and she uses her extended braids like she's exercising with heavy ropes. You can see tattoos on her chest, arms, and legs. Sha'Carri looks directly at the camera, not smiling, as she stands in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' layered shorts and halter neck sleeveless crop top in dark obsidian, over-the-knee socks and the Nike J Force 1 Low LX SP shoes in brown. Sha'Carri's hair is in ornate cornrows and she uses her extended braids like she's exercising with heavy ropes. You can see tattoos on her chest, arms, and legs. Sha'Carri looks directly at the camera, not smiling, as she stands in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Close up of Sha'Carri Richarson wearing a dark obsidian Nike x Jacquemus Halter Neck Sleeveless Crop Top. We see tattoos on her chest, arms and shoulders. Sha'Carri's hair is in ornate cornrows and she wears extended eyelashes. She looks directly at the camera against a beige material background.
Front view of Sha'Carri Richardson wearing Nike x Jacquemus Women's Pants in white. She wears a sculptural black crop top, while holding one hand at her thigh and another at her shoulder. Sha'Carri's hair is in ornate cornrows and her extended braids fly upward to the right of her body. Sha'Carri looks directly at the camera as she stands in front of a beige material background.
Side view of Sha'Carri Richardson wearing a Nike x Jacquemus Body Suit in white. The side view allows us to see the intricate layering of material and straps of the body suit, as well as tattoos on her legs and arms. Sha'Carri's hair is in ornate cornrows and extended braids hang down her back. She stands, looking directly at the camera, in front of a beige material background.
Front view of Sha'Carri Richardson wearing Nike x Jacquemus Women's Pants in white. She wears a sculptural black crop top, while holding one hand at her thigh while the other supports a black Nike x Jacquemus Le Swoosh bag on her shoulder. Sha'Carri's hair is in ornate cornrows. She looks directly at the camera as she stands in front of a beige material background.
Close up of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and we see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding one hand at her hip and the other at her thigh. She stands in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus Layered Dress in white, sleeveless on right side and with one-shoulder on the left. The dress length falls at her thigh. Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest, arms and legs. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Overhead view of the Nike x Jacquemus Women's Top in watermelon pink. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. The top floats on a black background.
Back overhead view of the Nike x Jacquemus Women's Top in white. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. We see the silver metal closure on the back. The top floats on a black background.
Overhead view of the Nike x Jacquemus Women's Top in dark obsidian. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. The top floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh Hoodie in watermelon pink. Laser cut Swooshes are placed over the entire hoodie and there is a silver Swoosh logo adorning the drawcord. The hoodie floats on a black background.
Back overhead view of the Nike x Jacquemus Swoosh Hoodie in watermelon pink. Laser cut Swooshes are placed over the entire hoodie. The hoodie floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh T-Shirt in cacao wow brown. Laser cut Swooshes are placed over the entire tee and there is a white embroidered Swoosh on chest. The hoodie floats on a black background.
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