Nike 今夏首次推出搶眼色彩和印花

2024/7/24

Side view of the 4 Hero shoes of the Nike Electric Pack, made up of the Nike Alphafly 3, Nike Pegasus 41, Nike Air Zoom Mercurial Superfly, and the Nike G.T. Hustle 3, all featuring the Electric pattern, orange with speckled blue/black spots.

重點資訊

Nike 為機能鞋款產品系列加入另一種搶眼色彩組合，借鑒令人屏息的運動時刻中廣受好評的品牌配色，正式推出 Electric Pack。
Electric Pack 配色橫跨 55 種鞋款，取樣 Nike 經典設計師 Tinker Hatfield 在 1987 年 Air Safari 所推出動物紋元素，將 Nike 色樣中備受推崇的鴕鳥紋與今夏即將推出的機能色彩高彩橘相互搭配。
指定機能款式的 Electric Pack 將於 7 月 24 號在 nike.com 推出。

Nike 為機能鞋款產品系列加入另一種搶眼色彩組合，借鑒令人屏息的運動時刻中廣受好評的品牌配色，正式推出 Electric Pack。

Electric Pack 配色橫跨 55 種獨特鞋款風格，取樣 Nike 設計師 Tinker Hatfield 在 1987 年 Air Safari 所推出動物紋元素，將 Nike 色樣中備受推崇的鴕鳥紋與即將於全球推出的機能色彩高彩橘相互搭配。

Electric Pack 系列由 Nike 女性鞋款與服飾資深總監 Caroline Abero 擔任配色指導。對她的團隊而言，這款色彩和印花組合必須能散發出 Nike 特有的獲勝態度：大膽無畏，風格不羈。

Abero 說道：「我們希望能採用機能款式中不會聯想到的 Safari 圖樣，打造出具運動新世代標誌特色的工藝品。」「我們想在賽場上融合運動與文化，為下一個世代打造運動新風貌。」

鴕鳥紋的緣起眾所皆知。 1980 年代，Hatfield 途經紐約市蘇荷區時，造訪了一家時髦家具店，他在那裡看到一款奢華的鴕鳥皮革沙發，上面的紋理自然又漂亮，呈現天然的凹凸溝紋。這件物品單憑包覆的材質，就能大幅提升質感。 Hatfield 返回 Nike 後也想要將這款印花應用在機能鞋款上，而對當時沒有交集的這兩個世界來說，可謂十分大膽的想法。要將田徑運動鞋款變得……不這麼運動風？

在當時這是非常前衛的作法。在那之前，許多人主要將 Nike 視為是一款實用機能的品牌。此處的挑戰在於：結合高機能產品與運動生活元素，並透過色彩和紋理講述特定時期或地點的故事。該組合獨樹一格，而 Nike 對今夏的 Electric Pack 系列也有著相同展望。

指定機能款式的 Electric Pack 將於 7 月 24 號在 nike.com 推出。

Nike Electric Pack

素材

Side view of the Nike Electric Pack for kids, all featuring the Electric pattern, orange with a speckled blue/black spots.

Side view of 3 Nike Electric Pack football boots, made up of Nike Air Zoom Mercurial Superfly, Nike Phantom GX 2, and Nike Tiempo Legend, all featuring the Electric pattern, orange with a speckled blue/black spots.

Left view of a Nike GT Hustle 3 basketball shoe in the Electric colorway, which is a gray upper with a speckled blue/black pattern, orange Swoosh, and Volt Air Zoom units. The shoe sits on an orange Electric pattern background.

Side view of the Nike Pegasus 41 running shoe in the Electric colorway, which is a white upper with a speckled blue/black pattern on the midsole, black Swoosh, and black and orange sole. The shoe sits on an orange Electric pattern background.

Underside view of a Nike Mercurial Superfly 10 football boot in the Electric colorway, which is a white upper with orange midsole featuring the blue/black speckled pattern, and a Volt and orange iridescent boot plate.

Underside view of the Nike Maxfly 2 in electric pack color way that combines ostrich print and total orange

Side view of the Nike Alphafly 3 running shoe in the Electric colorway, which is a white upper with a speckled blue/black pattern on the midsole, black Swoosh, and volt Air Zoom units on the forefoot. The shoe sits on an orange Electric pattern background.

Left view of the Nike Air Max Dn in electric pack color way that combines ostrich print and total orange

Mosaic of 55 different shoes from the Nike Electric Pack, strategically placed so the Electric colorway, orange with a blue/black speckled print, creates a bold orange Nike Swoosh.