Nike exists to champion athletes and sport. And we believe women and girls aren't just the future of sport—they're on the leading edge of change. This belief has led us to design products that are increasingly inclusive and consider body, mind and life.
Explore four prime examples—and the Nike innovators behind them—below.
We're embracing holistic fitness
Women are redefining what sport is and the opportunity it represents—and we want to help accelerate the change that they want to see. That's why we're making a purposeful shift from pure sport to holistic fitness and wellness. Here's a look at what that means.
We're creating products for your period
Menstruation. Period. Leaks. We're comfortable saying the words, and our designers have obsessed over how to help address the common problem—bleed-through—that periods can bring. Leak protection: Period, our Nike innovation, can help people feel safer, more confident and better able to focus on the movement they love.
We're inviting more people to run, walk or both
We've designed a shoe for all: Nike Motiva. Women-led insights have helped us innovate and create a shoe that can make movement feel easier and more fun, and leave people wanting to come back for more.
We've levelled up women's football boots
Design a football boot with her and for her, and the result is far more than a better women's boot—it's the catalyst to bring more girls and women into the game and help them fall in love with the sport. Meet the Phantom Luna.
