The Nike Ava Rover brings performance innovation to the streets

Nike is introducing the Ava Rover: a new sportswear silhouette that represents the future of footwear technology for the city.

The Ava Rover brings ReactX foam cushioning and innovation from the Nike Running line-up to a sportswear silhouette, delivering increased energy return and the hallmark comfort of Nike Running footwear.

A lightweight and technical woven upper strikes a balance between breathability and protection for year-round wear, while a flow-moulded TPU overlay creates visual appeal and offers a grounded, locked-in fit. A reductive rubber outsole repels water, minimises weight and maximises flexibility, all while providing standout traction.

Meanwhile, a perforated racing stripe delivers additional comfort and breathability, reminiscent of classic Nike Running silhouettes, and reflective design details provide enhanced visibility for the city streets.

"We designed the Nike Ava Rover to help athletes feel confident in every aspect of their day-to-day: in the shoes they're wearing, how they're able to express themselves and the way they connect with their urban environment", says Edwin Cruz, who designed the silhouette. "We made sure you can wear the Nike Ava Rover all day, every day, bringing the comfort, support, stability and lightweight feel needed for a full day on your feet".

The new silhouette first surfaced earlier this month through a collaboration with Korean fashion designer Hyein Seo, who channelled her dystopian design influence and rebellious charm into an exclusive, co-branded black colourway.

The Nike Ava Rover will be available in Fossil Clay, Black Muslin and additional colourways beginning 25 July at Nike.com and select retail partners. Consumers can visit Nike.com to enable purchase notifications for their region.