The Nike Athena and Nike Zeus sunglasses give athletes a competitive edge

24 July 2024

Front angled view of the Nike Athena (top) and Nike Zeus (bottom) sunglasses. Glasses sit on a white polished surface reflecting the glasses shadow. Both sunglasses are orange in hue with mirrored lenses that wrap the face.

What to know

Nike has created its boldest eyewear yet, the Nike Athena and Nike Zeus. The sunglasses are intended to be worn before and after competition as a form of psychological armour.
Nike Athena is a celebration of asymmetry and expression, with mirroring that wraps from lens to temple.
Nike Zeus is mask like and worn close to the face, inspired by traditional acupressure points and the look of "speed"—an enduring Nike fixation.
Nike Athena and Nike Zeus will be available globally on Nike digital platforms on 24 July.

Look good. Feel good. Compete at your peak.

That's the attitude behind the Nike Athena and Nike Zeus sunglasses, intended to be worn before and after competition as a form of psychological armour— whether to protect or project.

"While we were initially focused on designing something for competition, the insight we heard from our athletes is the need for a mental edge or advantage, before and after competing", says John Hoke, Nike's chief innovation officer. "Their ability to get totally into the zone, to be completely focused and undistracted, is so, so critical for these athletes".

The futuristic, all-gender Nike Athena and Nike Zeus sunglasses push that insight to the cutting edge, setting athletes apart from their competitors while expressing their personalities. The styles usher in a new level of digital artistry in service of athletes, advancing Nike's aesthetic horizons while offering contrasting visions of sport's future.

Nike Athena is a celebration of asymmetry and expression, with mirroring that wraps from lens to temple punctuated by Nike's Electric Pack graphic. Screwless, ultrasonic bonds and stainless-steel temples (or arms) contribute to a lightweight frame, which positions the lens further from the face to help eliminate the "lash crash" sometimes caused by shallower sunglasses.

Nike Zeus, meanwhile, has an angular, technical appearance. Inspired by traditional acupressure points and the look of "speed"—an enduring Nike fixation—the design suspends five translucent elements in an ultra-lightweight, handcrafted titanium frame. Mask like and worn close to the face, Nike Zeus builds on the innovative ventilation of the Nike Windshield Elite 360 with intricate, fluted perforations, increasing airflow to help eliminate heat pockets around the nose and cheekbones while directing heat away from the eyes.

Both styles employ Nike Max Extreme Lens technology for maximum optical clarity and reduced eye fatigue on track, pitch and road surfaces. They also incorporate recycled materials; at least 40% of Nike Athena's total weight and 20% of Nike Zeus.

The Nike Athena and Nike Zeus eyewear will be available globally on Nike digital platforms on 24 July.

Nike Athena and Nike Zeus sunglasses

Assets

Front angled view of the Nike Athena (bottom) and Nike Zeus (top) sunglasses. Glasses sit on a white polished surface reflecting the glasses shadow. Both sunglasses are orange in hue with mirrored lenses that wrap the face.

Front view of Nike Zeus sunglasses, which is mask-like. Lenses are iridescent orange and wrap around. The lens continues over the bridge of the nose and the iridescent orange fades to yellow and then to blue and purple. Glasses float on a white background.

Side view of the Nike Zeus sunglasses, showcasing the wrapping orange lenses, fluted perforations on nose, and the titanium frame. Translucent orange lenses over the eyes shifts to transluscent green and blue over the nose. Glasses float on a white background.

Detail view of Nike Zeus sunglasses focuses showcasing fluted perforations on the nose and cheekbone area. Translucent orange lenses shift to translucent green and blue over the nose. The glass frame is angular and dark titanium in color. Glasses float on a white background.

Front angled view of the Nike Athena sunglasses, showcasing the wrapping asymmetrical mirrored orange lens with Electric graphic at the temples. Electric graphic is a pattern of brown/black speckled spots. Glasses float on a white background.

Front view of Nike Athena sunglasses highlighting the asymmetrical nature of the mirrored orange glass lens that wraps from front to the temple. Electric grpahic appears at the temples, which is a pattern of brown/black speckled spots. Glasses float on a white background.

Side view of the Nike Athena sunglasses, showcasing the wrapping asymmetrical mirrored orange lens with Electric graphic at the temples. Electric graphic is a pattern of brown/black speckled spots. Glasses float on a white background.