Converse and Liverpool F.C. continue their partnership with a second limited-edition capsule collection. Expanding the game for a new generation, the lifestyle capsule celebrates the creativity and diversity of the club's supporters.
The collaboration is released with pieces featuring the Converse and LFC logos. Two standouts: the Converse x LFC Chuck 70 high-top sneakers, inspired by LFC's iconic away colours, and the Converse x LFC premium unisex puffer jacket. The collection also includes Converse x LFC Star Player 76 sneakers and a Converse x LFC long-sleeve rugby top, T-shirt and tracksuit.
"Building on the success of the Converse x Liverpool F.C. partnership, we couldn't be prouder to launch the Autumn/Holiday '23 collection and campaign, which celebrates the rich history of Liverpool F.C. whilst bringing to the forefront the creativity of LFC fandom", says Steven Bramble, VP/GM for Converse Western Europe. "To feature LFC fans' creative work in the campaign is the natural evolution of 'Creating From the Ground Up' and really does enable, celebrate and support creativity in all its forms".
The Converse x Liverpool F.C. campaign, "Creating From the Ground Up", shines a light on the club's next generation of fans, who are championing its future, reflecting the city's buzzing creative spirit and harnessing its devotion to football. The campaign features some of the players and fans who helped create it alongside Converse social and community impact partner Homotopia, a Liverpool-based organisation serving LGBTQIA+ socially engaged artists and creatives.
Multidisciplinary creative Dredz, singer-songwriter Pixey and artist Sterling Rose Kelly appear in the campaign alongside LFC players Darwin Núñez, Missy Bo Kearns and Taylor Hinds. Homotopia artists and Liverpool F.C. fans who worked on the creative of this campaign include Olivia Graham, Margie Houlston, Jess Scott, Sian Bennett, Kolade and DJ Lauren Lo Sung.
The creative process is emblematic of the Converse and Liverpool F.C. partnership, which celebrates creativity and diversity in the game and connects supporters who want to build a more inclusive, creative and diverse football community.
The Converse x Liverpool F.C. capsule is available on 24 October at converse.com, across LFC Retail and at select retailers globally. To find out more about the partnership, go to converse.com