At Nike, we exist to champion athletes and sport with the goal of helping people feel good in their bodies through style, movement and self-expression. One of our greatest strengths is our ability to bring sport and culture together by partnering with women and investing in them every step of the way.
We partner with cultural icons who share our belief in expanding movement for the next generation and inspiring others to feel the joy of movement while being authentically themselves.
In 2021, Megan Thee Stallion partnered with Nike to celebrate the power of movement and to inspire Hotties to train like her. Now, Nike and Megan Thee Stallion are united again on a mission to empower the next generation to define fitness and wellness on their own terms. Our shared vision is to help create a more inclusive, accessible wellness and fitness community for all.
Nike x Megan Thee Stallion kicks off with her first-ever apparel and NBY footwear collaboration: Hot Girl Systems. Designed to be both bold and versatile, the collection features dynamic pieces made for all bodies and all movement.
The second phase, which rolls out in early March, includes two new NTC digital workouts and in-real-life experiences, plus a campaign to empower Hotties to achieve a Hottie State of Mind.
What exactly is a Hottie State of Mind? Megan Thee Stallion will tell you: it's an energy, an attitude and a new way to move. It's how you show up for yourself and others. It's loving and being kind to yourself and prioritising your physical and mental health. And it's always walking with your head held high—because Hotties know being your best starts from within.
The Nike x Megan Thee Stallion Hot Girl Systems apparel collection will release on her birthday, 15 February, on megantheestallion.com, with the collection available at Nike, nike.com and selected retailers beginning 20 February. The apparel collection is only available in the United States.
Options for the NBY Air Max 97 by Megan Thee Stallion will release globally on nike.com, also beginning 20 February. The new Hottie Lower Body and Hottie Core workouts can be found on the NTC App beginning on 4 March.
Check Nike Experiences in your city to sign up for IRL Hottie Bootcamps and more.