Nike, Inc. continues to energise youth fandom with latest Fortnite integration
- 20 November 2024
What to know
- Nike, Inc. is a launch partner for "Kicks" in Fortnite, a new footwear cosmetic launching on 21 November.
- This effort builds on recent Nike and Jordan Brand gaming initiatives that continue to bring energy to a new generation of athletes* and fans by meeting them where they are.
- The integration marks the latest effort to celebrate sport in video gaming through competition, fandom and self-expression, debuting new products and experiences that speak directly to a new generation of gamers, athletes* and fans.
Nike, Inc. is energising a new generation of athletes* and fans by bringing Nike and Jordan Brand to franchises and platforms fans love.
Nike and Jordan Brand are teaming up with leading industry partner Epic Games as a launch partner for "Kicks", a new footwear cosmetic within Fortnite.
The initial line-up of "Kicks", arriving in game on 21 November, will allow Fortnite players to customise their "outfits" with iconic Nike and Jordan Brand footwear, along with Fortnite originals, taking self-expression to the next level.
Gamers, athletes* and fans can keep tabs on all of Nike's gaming news, products and events by visiting .SWOOSH and following the @dotSWOOSH social handle on Instagram or X.
*If you have a body, you are an athlete.
Nike, Inc. continues to energise youth fandom with latest Fortnite integration
