Nike Ginza is made for local running communities in Tokyo
- 07 December 2023
What to know
- The new Nike Ginza, opening in central Tokyo, is dedicated to serving the city's vibrant running community.
- The store's Running Hub serves the needs of local runners holistically through a variety of services and programmes.
- Nike Ginza offers ways for runners to connect with their local community through NRC live training sessions.
Imagine it: a retail experience built on the promise of serving local runners. Now put this store in the bustling centre of one of the most passionate running communities in the world. Enter Nike Ginza, the newest Nike Rise store opening in the middle of Tokyo's most electric shopping district.
The Nike Rise concept is designed to serve athletes who are passionate about sport performance. Nike Rise stores offer ways for athletes to connect to local communities that share their passion for sport. In Japan, this excitement is channelled through competitive relay running, a passion that's visible in late autumn and winter during Ekiden season. The purpose of Nike Ginza is simple: to serve local runners at all levels and connect them to one another.
The store's Running Hub approaches these needs holistically through a variety of services and programmes. Ongoing and regular NRC live training sessions, led by NRC coaches and Nike Ginza pacers, give local runners the chance to meet, socialise and train with each other. Runners can also use an in-store locker service so they can store their belongings while they embark on one of the many routes through central Tokyo. To connect with each other more frequently, runners can browse group running opportunities in the city and more through the store's three-storey digital screens.
Nike Ginza provides trialling for the latest running silhouettes so runners can get a first-hand sense of the shoe's benefits. Can't decide? Expert sessions with Nike Store Athletes provide runners with personalised product recommendations.
To help protect the future of sport for the next generation of runners, Nike Ginza includes the Recycling+Donation programme where athletes can drop off gently worn footwear, tops and bottoms so your running gear can be given a second life.
The opening of Nike Ginza continues a rich sport legacy between Nike and Japan, spanning product capsules like the Nike Global Express Lane Ekiden Pack and Made to Play community partnerships that provide access to sport and more.