Jordan Brand's Luka 5 Invites Hoopers to Command the Floor in Confidence

Jordan Brand is inviting players to command the floor in confidence in the Luka 5: a new silhouette engineered for the slow-step finishes and directional changes Luka Dončić uses to control the game.

The Luka 5 brings forward the hallmark court feel, deceleration and manoeuvrability hoopers love in Luka's signature footwear while adding a full-length Zoom Strobel for extra propulsion and a new Isoband for enhanced control.

These innovations, combined with a plush CushIon 3.0 midsole and the underfoot stability of Luka's signature IsoPlate, give athletes 360-degree control, making the Luka 5 a perfect match for anyone who wants to get shifty and have mobility in every direction.

Simply put: Luka is a bad, bad man—but his shoes are nice.

"Working with Jordan Brand on the Luka 5 was about making something that fits my game and keeps evolving with me", says Luka. "The full-length Zoom Strobel and Isoband give me that extra pop and control so I can attack from any spot on the floor. Every time I lace them up, I know I'm ready to go".

The Luka 5 is built to leave everyone else behind, helping hoopers isolate and move around defenders in defiant confidence.

The full-length Zoom Strobel, included for the first time in Luka's signature line, provides a responsive platform that gives athletes extra pop to make moves in all directions. The new Isoband is integrated seamlessly into the shoe, allowing push-off from any angle, and Luka's signature IsoPlate delivers underfoot stability and lateral support—functioning like a supportive tendon for quick directional changes.

A low-profile design brings the foot closer to the court for a claw-like grip, and a full-length herringbone traction pattern with HART rubber helps Luka and players like him hit the brakes on a moment's notice. All the while, the Luka 5 offers a locked-in fit with torsional rigidity focused on propulsion zones in the heel and forefoot.

This amounts to a game shoe that's flexible but stable, giving Luka the balance and control required for his signature step-back jumper and effortless Euro step.

The Luka 5 comes to life in an array of bold styles as distinctive as Luka's game, beginning with the Venom colourway, which features eye-catching Illusion Green paired with hits of black.

The Jordan Brand Luka 5 will be available from 8 January at Jordan.com and select retail locations.