Jordan Brand crowns world's best one-on-one hoopers at tournament final in Paris
- 26 July 2024
What to know
- With the culmination of its global The One basketball tournament, Jordan Brand has crowned Tatianna Griffin of the United States and Steve Bah of France as the best one-on-one basketball players in the world.
- Griffin and Bah bested top athletes from qualifying tournaments in cities throughout the world on their way to being named The One—securing unmatched bragging rights and coveted partnerships with Jordan Brand.
- The One finals unfolded inside District 23, Jordan Brand's unprecedented elevation of Paris's diverse 18th arrondissement into a global sport and cultural hub.
With the culmination of its global The One basketball tournament, Jordan Brand has crowned hoopers from the United States and France as the best one-on-one basketball players in the world.
Tatianna Griffin, a 14-year-old from Los Angeles, and Steve Bah, a 17-year-old from Paris, emerged victorious from The One finals in Paris, where they squared off against top athletes from qualifying tournaments around the world in one-on-one battles that recalled the very origins of the Jumpman and underscored Jordan Brand's deep connection with the global basketball community.
The tournament finals, featuring 20 hoopers from around the world, unfolded inside District 23, Jordan Brand's unprecedented elevation of Paris's diverse 18th arrondissement into a global sport and cultural hub. The hoopers advanced through an exhilarating, win-or-go-home competition that embodied Jordan Brand's bold and defiant spirit—and provided athletes with a once-in-a-lifetime chance to broadcast their greatness on the world stage.
In being named The One, Griffin and Bah earned unmatched bragging rights, a championship belt and a partnership with Jordan Brand that includes a role in the upcoming Air Jordan 40 campaign.
Among those on hand to watch their crowning performances were Jordan Brand President Sarah Mensah, athletes Chris Paul and Zion Williamson, film director Spike Lee and District 23 Creative Director Youssouf Fofana.
After the competition concluded, Jordan Brand welcomed hip-hop artists Rema and Fat Joe for exclusive performances that further interlaced sport and culture as part of the brand's ongoing programming inside District 23.
The world-class performances on the court and stage speak to Jordan Brand's new Our Turn brand voice and shared language, created alongside and for the next generation to represent a universal truth that anyone who embraces the Jumpman has always known: greatness does not ask for permission.
Learn more about District 23 and The One finals, and look for more information in the coming weeks about Jordan Brand's celebration of basketball culture this summer in Paris.
Jordan Brand crowns world's best one-on-one hoopers at tournament final in Paris
