Jordan Brand and Levi's, Two Icons Cut From the Same Cloth, Unveil New Colourways of the Air Jordan 3

Greatness attracts greatness. 

That message is woven into the fabric of the latest collection from Jordan Brand and Levi's, two brands embraced by subcultures around the world: artists, athletes, activists, musicians, skaters and dreamers.

The long-time partners' new collection explores the intersection of craftsmanship and sport culture through a full range of footwear and apparel that bridge the denim heritage of Levi's with Jordan Brand's basketball legacy and streetwear influence.

At the centre of the collection is the Jordan Brand x Levi's Air Jordan 3, reimagined through four unique colourways that celebrate distinct communities and moments—complete with classic Jumpman and Levi's branding, including the Levi's Red Tab at the heel. The details:

• The Rigid colourway features premium indigo denim panels complemented by a black-on-black elephant print, the iconic pattern that helped define the Air Jordan 3 legacy.
• The Black colourway offers a sophisticated approach with pebbled black leather, Black Denim panels and a first-of-its-kind embroidered Black Denim heel piece with Nike Air branding. 
• The Year of the Horse colourway—launching exclusively for Lunar New Year in China, Japan and Korea—pays homage to the upcoming lunar calendar with unbleached rigid ecru denim, premium pony-hair panels, a jacquard heeltab and red "Year of the Horse" chain-stitch embroidery.
• The LA Exclusive colourway, available during NBA All-Star Weekend, takes a refined approach with pebbled leather, strategic Blue Denim accents and red "City of Angels" chain-stitch embroidery.

The exclusive footwear expressions are joined by a fresh apparel collection that fuses athletic codes with denim heritage across nine statement styles and everyday essentials. The specifics:

• The Jordan Brand x Levi's Pinnacle Varsity Jacket serves as the maximalist centrepiece of the apparel collection, featuring a Melton wool body; leather sleeves; quilted satin lining; and vintage-inspired graphics from both brands' archives, including a patch depicting a cowboy riding a bull, nodding to Michael Jordan's legacy in Chicago. 
• The Type III Trucker reimagines a denim icon in Black Washed Denim with aged tint, a boxy cropped fit and an oversized Wings logo on the back yoke.
• An American football jersey brings cropped, boxy energy in shiny polyester with contrasting matt and gloss red panels, as well as a co-branded jock tag.
• An overshirt jacket features 12-ounce rinsed indigo denim and signature Levi's pigskin and golden-wheat detailing. 
• A fleece zip hoodie delivers heavyweight comfort with vintage black wash, a two-way zip and co-branded artwork.
• A T-shirt reimagines the iconic Levi's 1990s "Button Your Fly" graphic, first brought to life through an influential Spike Lee campaign that helped cement the slogan as a cultural touchstone.

Completing the collection are black baggy jeans that build on the Levi's 578 block with an extended inseam, amplifying the stack when worn with the Air Jordan 3; baggy shorts that offer a generous fit with deep pleats in 12-ounce rinsed indigo denim; and a denim cap featuring Air Jordan embroidery, a Red Tab at the brim, antique brass Nike Air hardware and a brown leather cinch.

"Jordan Brand and Levi's are more than just icons in fashion and sport—they are cultural leaders who have continually set the standard for creativity and self-expression", says Nico Fearn, Jordan Brand GM of Energy. "As two of the most globally recognised American heritage brands, our history together speaks to the power of authentic partnership and innovation. From our beginnings, both brands have obsessed creating quality products that stand up to the demands of the daily hustle. Together, this partnership honours our shared legacy while turning the page, inviting new generations to redefine what it means to be original, what it means to be great".

The collection comes to life through a campaign, styled by Cam Hicks, that features legendary filmmaker Spike Lee; artist Rio Amor; skater Josh Velez; and bucket drummer Jay Wright, whose father, Larry Wright, featured in the original Levi's "Button Your Fly" ad.

"Reimagining the Air Jordan 3, one of the most iconic silhouettes in sneaker history, through a Levi's lens allowed us to create something that celebrates both brands' deep connection to so many subcultures", says Leo Gamboa, VP, Collaborations, Levi's. "From the denim construction to the varsity jacket that nods to MJ's Bulls legacy, every piece in this collection represents the shared greatness that's woven into both Levi's and Jordan—greatness that's been embraced for generations".

The Jordan Brand x Levi's Air Jordan 3 Year of the Horse colourway launches on 24 January exclusively in China, before becoming available on 30 January in Japan and Korea. The Black and Rigid colourways release alongside the full apparel collection on 5 February exclusively in San Francisco for Super Bowl LX, and the LA Exclusive colourway becomes available from 13 February during NBA All-Star Weekend in Los Angeles. 

The full Jordan Brand x Levi's collection will be available from 20 February at Levi.com, the Levi's App, SNKRS and select Levi's and Jordan Brand stores globally. Early access for Levi's Red Tab members will be available for each release via draw entry, and purchasers will be selected at random.