The Future of Youth Sport
At Nike, we know that play and sport are transformative for youth. Active kids are healthier, happier and more likely to succeed in life. However, globally, only 1 in 5 kids gets the physical activity they need to thrive, with girls and youth from underserved communities moving the least.
Nike is creating the future of youth sport—by inviting all kids in and making play and sport more accessible, fun and inclusive. We're teaming up with community organisations, athletes, experts and our employees around the world to engage more kids in sport. And because girls are not participating at higher rates, we're making sure they know sport is for them, too. We do this by making it easier for kids to participate, shifting perceptions about what sport looks like (so more youth are invited in and off the sidelines) and increasing the number of trained coaches who represent the communities they serve. Together, we're changing the game for kids today and for future generations of youth.
By the Numbers (NIKE Fiscal Year 2025)
Kids who Nike—together with our community partners—helped participate in play and sport.
Coaches Nike empowered with tools or training to make sport inclusive for all youth.
Nike Community Ambassadors—from 18 countries—who have volunteered 61,838 hours to serve as coaches in their communities.
Resources
Featured Initiatives
Improving sport access & experience
We're focused on providing quality coaching, engaging more kids in sport, especially girls, and addressing barriers that keep too many youth on the sidelines.
Inspiring employees to share their passion for sport
We're empowering our employees to give back to their communities—and share their passion for sport with youth—around the world.
Taking an Enterprise-Wide Approach to our Giving
At NIKE, Inc., we're taking an enterprise-wide approach to our giving—by making strategic investments to fuel the future of youth sport and collaborating with partners around the world to scale our impact.