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Nike x Jacquemus Printemps 2024 : Célébrer les athlètes, la mode et l'expression personnelle

  • 26/02/2024

Ce qu'il faut savoir

  • Nike et Jacquemus poursuivent leur collaboration, qui s'appuie sur la conviction que le sport n'est pas qu'une question de performance, mais aussi une expression du style et de la personnalité.
  • La collection Printemps 2024 Nike x Jacquemus présente des vêtements unisexes et pour femme, une nouvelle J Force 1 et un accessoire inédit, le sac Swoosh, qui revisite le Swoosh culte d'origine de Nike en sac à main.
  • La campagne Nike x Jacquemus met en scène Sha'Carri Richardson, athlète Nike, icône de la mode et prétendante aux qualifications olympiques pour 2024.

Depuis le début, les collaborations entre Nike et Jacquemus explorent et subliment les multiples facettes et l'évolution perpétuelle de la vie des athlètes d'aujourd'hui. Encore une fois, la collection Printemps 2024 Nike x Jacquemus reflète la conviction que le sport n'est pas qu'une question de performance, mais aussi une expression du style et de la personnalité.

Pour Simon Porte Jacquemus, le sport entretient une relation fluide avec la mode. Jacquemus, sa marque éponyme, a collaboré pour la première fois avec Nike à l'été 2022. Mêlant silhouettes raffinées et prêt-à-porter sportif, la première collection était inspirée des campagnes ACG et Nike vintage des années 90. Plus récemment, des collaborations telles que la J Force 1 de 2023, inspirée en partie par la Air Force 1, icône de performance et de style, trouvent leur place aussi bien dans un musée d'art que dans des lieux publics.

Féminité. Être fidèle à soi-même. En lien avec la nature. Performances. Vitesse. Ces concepts se retrouvent partout dans la dernière collection Printemps 2024 Nike x Jacquemus. Elle se compose de six vêtements pour femme, plus un t-shirt, un sweat à capuche et un pantalon de survêtement unisexes avec des motifs Swoosh découpés au laser. La J Force 1 a aussi été revisitée en nubuck marron premium. Et pour la toute première fois, le Swoosh iconique de Nike a été travaillé en sac à main pour créer la pièce phare de la collection : le sac Swoosh, premier accessoire signé Nike x Jacquemus.

« Fin 2020, quand j'ai commencé à travailler sur le sac Swoosh, je me suis focalisé sur le Swoosh seul. C'est un logo unique, je voulais le revisiter et le mettre en valeur de manière épurée », explique Simon Porte Jacquemus. « Et puis, pour les sacs, j'adore travailler sur des formes uniques, et dépasser le côté pratique. Je voulais un accessoire emblématique qui symbolise Nike dans sa forme la plus pure : l'iconique Swoosh lui-même. »

Il poursuit : « Pour moi, le Swoosh est le logo Nike par excellence, qui transcende toutes les générations et toutes les collections au fil des années et des décennies. Par son minimalisme et sa forme unique, il offre aux designers la possibilité de travailler autour d'une infinité de modèles et d'interprétations. » 

Pour leur campagne Printemps 2024, Nike et Jacquemus ont fait appel à Sha'Carri Richardson, athlète Nike, championne du monde d'athlétisme, prétendante à une qualification olympique, et l'une des femmes les plus stylées et rapides du monde. Elle incarne la collection, sert d'égérie à la campagne et représente les multiples facettes et la profondeur d'une athlète qui doit constamment faire face à sa plus féroce et fidèle concurrente : elle-même.

« La mode, c'est tellement personnel. Je l'utilise pour m'exprimer et montrer ce que je ressens, mon humeur, ma créativité. Selon les couleurs que tu portes, les risques que tu prends, la mode peut servir d'exutoire pour montrer au monde une partie de toi-même, affirme-t-elle. Et c'est ce qui m'inspire dans la collection de Simon. Les pièces sont à la fois originales et raffinées, et elles me motivent à continuer de me montrer telle que je suis. Et j'espère inspirer les autres à faire de même. » 

Quand on lui demande à quel moment il a su qu'il voulait travailler avec Sha'Carri Richardson, Simon Jacquemus répond : « J'ai été stupéfait par la performance de Sha'Carri en 2023 à Budapest, où elle est devenue championne du monde du 100 mètres féminin. Et j'ai adoré sa façon de garder son propre style. Elle était si féroce et unique sur la piste. Elle ne se souciait pas des règles vestimentaires et des tenues de compétition. C'est vraiment puissant d'être soi-même dans le monde de l'athlétisme ! J'ai immédiatement voulu collaborer avec elle. » 

La collection Printemps 2024 Nike x Jacquemus sortira le 26 février sur jacquemus.com et le 5 mars dans une sélection de magasins Nike dans le monde entier. Le sac Swoosh est disponible en exclusivité sur jacquemus.com.

Collection Nike x Jacquemus Printemps 2024

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Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' layered shorts and halter neck sleeveless crop top in dark obsidian, over-the-knee socks and the Nike J Force 1 Low LX SP shoes in brown. Sha'Carri's hair is in ornate cornrows and she uses her extended braids like she's exercising with heavy ropes. You can see tattoos on her chest, arms, and legs. Sha'Carri looks directly at the camera, not smiling, as she stands in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Close up of Sha'Carri Richarson wearing a dark obsidian Nike x Jacquemus Halter Neck Sleeveless Crop Top. We see tattoos on her chest, arms and shoulders. Sha'Carri's hair is in ornate cornrows and she wears extended eyelashes. She looks directly at the camera against a beige material background.
Front view of Sha'Carri Richardson wearing Nike x Jacquemus Women's Pants in white. She wears a sculptural black crop top, while holding one hand at her thigh and another at her shoulder. Sha'Carri's hair is in ornate cornrows and her extended braids fly upward to the right of her body. Sha'Carri looks directly at the camera as she stands in front of a beige material background.
Side view of Sha'Carri Richardson wearing a Nike x Jacquemus Body Suit in white. The side view allows us to see the intricate layering of material and straps of the body suit, as well as tattoos on her legs and arms.  Sha'Carri's hair is in ornate cornrows and extended braids hang down her back.  She stands, looking directly at the camera, in front of a beige material background.
Front view of Sha'Carri Richardson wearing Nike x Jacquemus Women's Pants in white. She wears a sculptural black crop top, while holding one hand at her thigh while the other supports a black Nike x Jacquemus Le Swoosh bag on her shoulder. Sha'Carri's hair is in ornate cornrows. She looks directly at the camera as she stands in front of a beige material background.
Close up of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and we see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding one hand at her hip and the other  at her thigh.  She stands in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus Layered Dress in white, sleeveless on right side and with one-shoulder on the left. The dress length falls at her thigh.  Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest, arms and legs. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Overhead view of the Nike x Jacquemus Women's Top in watermelon pink. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. The top floats on a black background.
Back overhead view of the Nike x Jacquemus Women's Top in white. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. We see the silver metal closure on the back. The top floats on a black background.
Overhead view of the Nike x Jacquemus Women's Top in dark obsidian. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. The top floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh Hoodie in watermelon pink. Laser cut Swooshes are placed over the entire hoodie and there is a silver Swoosh logo adorning the drawcord. The hoodie floats on a black background.
Back overhead view of the Nike x Jacquemus Swoosh Hoodie in watermelon pink. Laser cut Swooshes are placed over the entire hoodie. The hoodie floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh T-Shirt in cacao wow brown. Laser cut Swooshes are placed over the entire tee and there is a white embroidered Swoosh on chest. The hoodie floats on a black background.
Back overhead view of the Nike x Jacqquemus Body Suit in cacao wow brown. A layered design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. We see the silver metal closure on the back. The body suit floats on a black background.
Overhead view of the Nike x Jacquemus Body Suit in white. A layered design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. We can see how the bra layer overlaps the top of the body suit. The piece floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh Pant in University red. Laser cut Swooshes are placed over the entire pant and there is a silver Swoosh logo adorning the drawcord. The pant floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh Pant in watermelon pink. Laser cut Swooshes are placed over the entire pant and there is a silver Swoosh logo adorning the drawcord. The pant floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh Pant in cacao wow brown. Laser cut Swooshes are placed over the entire pant and there is a silver Swoosh logo adorning the drawcord. The pant floats on a black background.
Overhead view of the Nike x Jacquemus Women's Layered Short in white. The short stretch shorts include wraparound material at the waist, which holds a small pocket with silver metal hardware and a zipper pull in the shape of a Swoosh. You see the white wraparound strap positioned above the shorts, which float on a black background.
Overhead view of the Nike x Jacquemus Women's Layered Short in university red and watermelon pink. The red short stretch shorts include pink wraparound material at the waist, which holds a small pocket with silver metal hardware and a zipper pull in the shape of a Swoosh. You see the red wraparound strap positioned above the shorts, which float on a black background.
Back overhead view of the Nike x Jacquemus Halter Neck Sleeveless Crop Top in university red and watermelon pink. We see the silver closure hardware on the back and the pink arm band material positioned to the right side. The piece floats on a black background.
Back overhead view of the Nike x Jacquemus Halter Neck Sleeveless Crop Top in dark obsidian. We see the silver closure hardware on the back and the dark obsidian arm band material positioned to the right side. The piece floats on a black background.
Back overhead view of the Nike x Jacquemus Halter Neck Sleeveless Crop Top in white. We see the silver closure hardware on the back and the white arm band material positioned to the right side. The piece floats on a black background.
Overhead view of the Nike x Jacquemus Women's Layered Dress in dark obsidian. The form fitting, stretch dress hits at mid to upper thigh, and is sleeveless. There is a strap that attaches at the back of the neck with a silver closure and an arm band that fits over the upper arm. The dress floats on a black background.
Overhead view of the Nike x Jacquemus Women's Layered Dress in watermelon pink. The form fitting, stretch dress hits at mid to upper thigh, and is sleeveless. There is a strap that attaches at the back of the neck with a silver closure and an arm band that fits over the upper arm. The dress floats on a black background.
Back overhead view of the Nike x Jacquemus Women's Layered Dress in white. The form fitting, stretch dress hits at mid to upper thigh, and is sleeveless. There is a strap that attaches at the back of the neck with a silver closure and a thin strap that attaches across the back with a silver Swoosh closure. The white arm band is positioned to the right. The dress floats on a black background.
Overhead view of the Nike x Jacquemus Women's Pant in white. These form-fitting, stretchy pants includes zippers from the knee down, which have a silver zipper pull in the shape of a Swoosh. The strappy waistband is attached but separated from the waistband. The pant floats on a black background.
Overhead view of the Nike x Jacquemus Women's Pant in cacao wow brown. These form-fitting, stretchy pants includes zippers from the knee down, which have a silver zipper pull in the shape of a Swoosh. The strappy waistband is attached but separated from the waistband. The pant floats on a black background.
Front angled view of a Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. Includes, brown laces and AF1 lace tag in gold metal. The shoe floats on a black background.
Left view of a Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. Includes, brown laces and AF1 lace tag in gold metal. There is a small metallic gold Swoosh on the shoe's side. The shoe floats on a black background.
Right view of a Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. Includes, brown laces and AF1 lace tag in gold metal. There is a small metallic gold Swoosh on the shoe's side. The shoe floats on a black background.
Front angled view of a pair of Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. Includes, brown laces and AF1 lace tags in gold metal. There are small metallic gold Swooshes on the sides of the shoes. The pair floats on a black background.
Overhead view of a pair of Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. Includes, brown laces and AF1 lace tags in gold metal. There are small metallic gold Swooshes on the shoes sides. The pair floats on a black background.
Back detail view of a Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. There is a small sewn-in yellow leather label at the base of the heel with an embossed Swoosh, and an embossed Jacquemus logo on the heel cup. The shoe floats on a black background.
Underside view of a Nike x Jacquemus J Force 1 Low LX SP, with a white sole with yellow details, including yellow Jacquemus logo. We see brown webbing details where the shoe layers are held together. The shoe floats on a black background.
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