• Innovación para atletas

Colección de primavera 2024 Nike x Jacquemus: una celebración de la comunidad de atletas, el estilo y la expresión personal

  • 26/2/2024

Lo que debes saber

  • Nike y Jacquemus siguen colaborando inspirándose en la idea de que el deporte no es solo rendimiento, también es una expansión del estilo y la personalidad.
  • La colección de primavera 2024 Nike x Jacquemus incluye prendas para mujer y unisex, unas nuevas J Force 1 y el insólito accesorio Le Swoosh, que reinventa el icónico logotipo Swoosh de Nike dándole forma de bolso por primera vez.
  • La campaña Nikie x Jacquemus está protagonizada por Sha'Carri Richardson, atleta Nike, icono de estilo y aspirante a participar en los Juegos Olímpicos de 2024.

Desde el principio, las colaboraciones de Nike y Jacquemus han fomentado y celebrado los matices y la dimensión en constante cambio vinculados a ser atleta en la actualidad. En línea con los diseños anteriores, la colección de primavera 2024 Nike x Jacquemus promueve la idea de que el deporte no es solo rendimiento, también es una expansión del estilo y la personalidad.

Según Simon Porte Jacquemus, existe una relación fluida entre el deporte y el estilo. La primera colaboración de Jacquemus, su marca homónima, con Nike en el verano de 2022 dio como resultado una colección con diseños sofisticados y prendas deportivas ready-to-wear inspirados en la estética ACG vintage y en las campañas de Nike de los años 90. Entre sus últimas colaboraciones están las J Force 1 de 2023, basadas en parte en las Air Force 1. Son un icono deportivo y de estilo, y dignas de mostrarse tanto en cualquier museo de arte como luciéndolas por la calle

Feminidad, fidelidad a nuestra esencia, conexión con la naturaleza rendimiento y selocidad son conceptos patentes en la nueva colección de primavera 2024 Nike x Jacquemus, que incluye 6 prendas para mujer; una camiseta, una sudadera con capucha y un pantalón de chándal, todos ellos diseños unisex con motivos Swoosh cortados a láser; una nueva versión de las J Force 1 en piel nobuck premium de color marrón y un producto estrella: el bolso Le Swoosh, que es el primer accesorio Nike x Jacquemus y reinventa de forma insólita el icónico logotipo Swoosh de Nike dándole forma de bolso.

"A finales de 2020, cuando empezamos a trabajar en el bolso Le Swoosh, estaba obsesionado con el logotipo. Es único y quería reinterpretarlo creando un diseño minimalista en el que tuviera todo el protagonismo", afirma Simon Porte Jacquemus. "Además, siempre me apasiona fabricar bolsos de formas únicas y no centrarme solo en la funcionalidad. Mi objetivo era diseñar un accesorio que no dejara a nadie indiferente y que representara a Nike en todo su esplendor: con su logotipo Swoosh".

"El Swoosh es el logotipo emblemático de Nike que ha trascendido a todas las generaciones y colecciones con el paso de los años, e incluso de las décadas. Su forma minimalista y única permite desarrollar un sinfín de diseños y versiones en los que es protagonista". 

Para la campaña de primavera de 2024, Nike y Jacquemus han elegido a Sha'Carri Richardson, campeona del mundo de atletismo, aspirante olímpica, atleta de Nike y una de las mujeres más estilosas y rápidas del mundo. No solo encarna el concepto tras la colección y es la musa de la campaña, sino que también representa las dimensiones y la profundidad de una atleta que siempre se enfrenta a la competición más dura y constante: la que tiene contra sí misma.

"La moda es algo muy personal y me permite expresarme. Puede servir para reflejar los sentimientos, el estado de ánimo y la creatividad. Desde los colores de tus looks hasta las decisiones arriesgadas que tomas, la moda puede ser una herramienta para mostrarle al mundo parte de tu esencia", explica Sha'Carri. "Por eso me inspira la colección de Simon. Los diseños son llamativos y elegantes, y eso me anima a seguir mostrándome tal y como soy, mientras espero poder motivar a otras personas a que hagan lo mismo". 

Al preguntarle por el momento en el que supo que quería trabajar con Sha'Carri, Jacquemus responde: "Me fascinó su rendimiento en Budapest durante 2023, cuando se convirtió en campeona mundial de los 100 m lisos femeninos. También me encantó cómo lucía su estilo feroz y único mientras competía, independientemente de las normas sobre vestimenta y uniforme. Derrochaba poder siendo ella misma haciendo deporte. En ese mismo instante supe que quería colaborar con ella". 

La colección de primavera 2024 Nike x Jacquemus estará disponible el 26 de febrero en jacquemus.com y podrá comprarse a nivel global en una selección de tiendas Nike Retail a partir del 5 de marzo. El bolso Le Swoosh solo podrá conseguirse en jacquemus.com.

Colección de primavera 2024 Nike x Jacquemus

Contenido
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' layered shorts and halter neck sleeveless crop top in dark obsidian, over-the-knee socks and the Nike J Force 1 Low LX SP shoes in brown. Sha'Carri's hair is in ornate cornrows and she uses her extended braids like she's exercising with heavy ropes. You can see tattoos on her chest, arms, and legs. Sha'Carri looks directly at the camera, not smiling, as she stands in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Close up of Sha'Carri Richarson wearing a dark obsidian Nike x Jacquemus Halter Neck Sleeveless Crop Top. We see tattoos on her chest, arms and shoulders. Sha'Carri's hair is in ornate cornrows and she wears extended eyelashes. She looks directly at the camera against a beige material background.
Front view of Sha'Carri Richardson wearing Nike x Jacquemus Women's Pants in white. She wears a sculptural black crop top, while holding one hand at her thigh and another at her shoulder. Sha'Carri's hair is in ornate cornrows and her extended braids fly upward to the right of her body. Sha'Carri looks directly at the camera as she stands in front of a beige material background.
Side view of Sha'Carri Richardson wearing a Nike x Jacquemus Body Suit in white. The side view allows us to see the intricate layering of material and straps of the body suit, as well as tattoos on her legs and arms.  Sha'Carri's hair is in ornate cornrows and extended braids hang down her back.  She stands, looking directly at the camera, in front of a beige material background.
Front view of Sha'Carri Richardson wearing Nike x Jacquemus Women's Pants in white. She wears a sculptural black crop top, while holding one hand at her thigh while the other supports a black Nike x Jacquemus Le Swoosh bag on her shoulder. Sha'Carri's hair is in ornate cornrows. She looks directly at the camera as she stands in front of a beige material background.
Close up of Sha'Carri Richardson wearing Nike X Jacquemus' slightly ruched white cropped one-shoulder tank and a high-waist maxi-length black skirt. Sha'Carri's hair is in ornate cornrows and we see tattoos on her chest and arms. Sha'Carri looks directly at the camera, not smiling, holding one hand at her hip and the other  at her thigh.  She stands in front of a beige material background.
Front, full-body view of Sha'Carri Richardson wearing Nike X Jacquemus Layered Dress in white, sleeveless on right side and with one-shoulder on the left. The dress length falls at her thigh.  Sha'Carri's hair is in ornate cornrows and extended braids pool around her on the floor. You can see tattoos on her chest, arms and legs. Sha'Carri looks directly at the camera, not smiling, holding her hands outwards at her thighs, in front of a beige material background.
Overhead view of the Nike x Jacquemus Women's Top in watermelon pink. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. The top floats on a black background.
Back overhead view of the Nike x Jacquemus Women's Top in white. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. We see the silver metal closure on the back. The top floats on a black background.
Overhead view of the Nike x Jacquemus Women's Top in dark obsidian. A layered, ruched design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. The top floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh Hoodie in watermelon pink. Laser cut Swooshes are placed over the entire hoodie and there is a silver Swoosh logo adorning the drawcord. The hoodie floats on a black background.
Back overhead view of the Nike x Jacquemus Swoosh Hoodie in watermelon pink. Laser cut Swooshes are placed over the entire hoodie. The hoodie floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh T-Shirt in cacao wow brown. Laser cut Swooshes are placed over the entire tee and there is a white embroidered Swoosh on chest. The hoodie floats on a black background.
Back overhead view of the Nike x Jacqquemus Body Suit in cacao wow brown. A layered design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. We see the silver metal closure on the back. The body suit floats on a black background.
Overhead view of the Nike x Jacquemus Body Suit in white. A layered design has one over-the-shoulder strap and one thin cross body strap with a silver Swoosh metal detail. We can see how the bra layer overlaps the top of the body suit. The piece floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh Pant in University red. Laser cut Swooshes are placed over the entire pant and there is a silver Swoosh logo adorning the drawcord. The pant floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh Pant in watermelon pink. Laser cut Swooshes are placed over the entire pant and there is a silver Swoosh logo adorning the drawcord. The pant floats on a black background.
Overhead view of the Nike x Jacquemus Swoosh Pant in cacao wow brown. Laser cut Swooshes are placed over the entire pant and there is a silver Swoosh logo adorning the drawcord. The pant floats on a black background.
Overhead view of the Nike x Jacquemus Women's Layered Short in white. The short stretch shorts include wraparound material at the waist, which holds a small pocket with silver metal hardware and a zipper pull in the shape of a Swoosh. You see the white wraparound strap positioned above the shorts, which float on a black background.
Overhead view of the Nike x Jacquemus Women's Layered Short in university red and watermelon pink. The red short stretch shorts include pink wraparound material at the waist, which holds a small pocket with silver metal hardware and a zipper pull in the shape of a Swoosh. You see the red wraparound strap positioned above the shorts, which float on a black background.
Back overhead view of the Nike x Jacquemus Halter Neck Sleeveless Crop Top in university red and watermelon pink. We see the silver closure hardware on the back and the pink arm band material positioned to the right side. The piece floats on a black background.
Back overhead view of the Nike x Jacquemus Halter Neck Sleeveless Crop Top in dark obsidian. We see the silver closure hardware on the back and the dark obsidian arm band material positioned to the right side. The piece floats on a black background.
Back overhead view of the Nike x Jacquemus Halter Neck Sleeveless Crop Top in white. We see the silver closure hardware on the back and the white arm band material positioned to the right side. The piece floats on a black background.
Overhead view of the Nike x Jacquemus Women's Layered Dress in dark obsidian. The form fitting, stretch dress hits at mid to upper thigh, and is sleeveless. There is a strap that attaches at the back of the neck with a silver closure and an arm band that fits over the upper arm. The dress floats on a black background.
Overhead view of the Nike x Jacquemus Women's Layered Dress in watermelon pink. The form fitting, stretch dress hits at mid to upper thigh, and is sleeveless. There is a strap that attaches at the back of the neck with a silver closure and an arm band that fits over the upper arm. The dress floats on a black background.
Back overhead view of the Nike x Jacquemus Women's Layered Dress in white. The form fitting, stretch dress hits at mid to upper thigh, and is sleeveless. There is a strap that attaches at the back of the neck with a silver closure and a thin strap that attaches across the back with a silver Swoosh closure. The white arm band is positioned to the right. The dress floats on a black background.
Overhead view of the Nike x Jacquemus Women's Pant in white. These form-fitting, stretchy pants includes zippers from the knee down, which have a silver zipper pull in the shape of a Swoosh. The strappy waistband is attached but separated from the waistband. The pant floats on a black background.
Overhead view of the Nike x Jacquemus Women's Pant in cacao wow brown. These form-fitting, stretchy pants includes zippers from the knee down, which have a silver zipper pull in the shape of a Swoosh. The strappy waistband is attached but separated from the waistband. The pant floats on a black background.
Front angled view of a Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. Includes, brown laces and AF1 lace tag in gold metal. The shoe floats on a black background.
Left view of a Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. Includes, brown laces and AF1 lace tag in gold metal. There is a small metallic gold Swoosh on the shoe's side. The shoe floats on a black background.
Right view of a Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. Includes, brown laces and AF1 lace tag in gold metal. There is a small metallic gold Swoosh on the shoe's side. The shoe floats on a black background.
Front angled view of a pair of Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. Includes, brown laces and AF1 lace tags in gold metal. There are small metallic gold Swooshes on the sides of the shoes. The pair floats on a black background.
Overhead view of a pair of Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. Includes, brown laces and AF1 lace tags in gold metal. There are small metallic gold Swooshes on the shoes sides. The pair floats on a black background.
Back detail view of a Nike x Jacquemus J Force 1 Low LX SP with Earth brown upper, tour yellow midsole, and white sole. There is a small sewn-in yellow leather label at the base of the heel with an embossed Swoosh, and an embossed Jacquemus logo on the heel cup. The shoe floats on a black background.
Underside view of a Nike x Jacquemus J Force 1 Low LX SP, with a white sole with yellow details, including yellow Jacquemus logo. We see brown webbing details where the shoe layers are held together. The shoe floats on a black background.
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