“Growing up, I couldn’t watch women’s football as easily as I can now. I’m hoping that both girls and boys can watch me play and know that they can achieve the same things for their futures.”

Feature

6 Fierce Footballers on Paving the Way for the Next Generation

Explore Nike, Converse and Jordan footwear and apparel design stories featuring Nike Air Force 1, Nike Air Jordan, Nike Air Max and more.

Design

NIKE, Inc. and SKIMS Introduce New Brand for Women: NikeSKIMS

Nike exists to serve the complete athlete, and shares their winning mentality. As a champion for athletes and sport, Nike partners with athletes who share the belief that sport can break barriers, push limits, spark change and move the world forward.

Brand of Athletes

Nike Signature Athlete Sabrina Ionescu to Inspire the Next Generation of Hoopers in First Asia Tour

Introducing the Converse SHAI 001: NBA All-Star Shai Gilgeous-Alexander’s First Signature Shoe

Purpose

Jordan Brand Introduces the Creative Combine STEM Workshop for Bay Area Youth

Nike’s New “So Win” Brand Anthem Celebrates the Power of Sport

Nike Announces New Swoosh TC Distance-Running Network

Company

Nike, Jordan Brand and Converse Pull Up for a Show-Stopping NBA All-Star Weekend

Jordan Brand Unveils Paolo Banchero’s Player Edition of the Heir Series Basketball Shoe

Nike Fuels the Future of Football with the Nike United Collective of Women Athletes

From the Newsroom

Maybe you practiced it for hours in the driveway as a kid. Here, the WNBA champion shares how a perfect swoosh really goes down.

Fan 101

Sabrina Ionescu on the Magic of the Game-Winner

NExt volume

The acclaimed sports analyst calls the shots on the future of the game.

For The Win

Monica McNutt Says We Haven’t Even Come Close to Peak Women’s Sports

When you're designing for the queen, you have to perfect the crown.

Making It

How We Made A’ja Wilson’s Signature Shoe As Real As She Is

Athlete Interviews

Get a behind-the-scenes look at Nike’s World Headquarters and the places where we innovate, design and dream, all to serve athletes.

Photo Essay

The Spaces Where Nike Creates the Future of Sport

Editor's Pick

A’ja Wilson Puts the Game on Notice with the Nike A’One Signature Footwear and Apparel Collection

How NIKE, Inc. Basketball Supports the Game

Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-coming runners to stick with the sport and give it their all.

People

How Steve Prefontaine Set the Pace for Nike

Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation.

Innovation

Bill Bowerman: Nike’s Original Innovator

From the Archive

<ul><li>The FY23 NIKE, Inc. Impact Report represents the ambition of the entire company to move the world forward through the power of sport.</li><li>In FY23, NIKE, Inc. continued to show strong progress against its&nbsp;<a href="https://about.nike.com/en/impact" rel="noopener noreferrer" target="_blank">29 targets for 2025</a>.</li><li>The company’s FY23 progress shows clear traction behind its ambition: to bring more people — including the next generations of athletes — into sport by fueling connection and inspiring deeper relationships.</li></ul>

Through the Power of Community, NIKE, Inc. Advances Toward a Better World for All

Powering the Future of Youth Sport

Nike invests in play and sport for all kids, because an active next generation means a healthier and more equitable future.

Getting Kids Active

Diversity, Equity & Inclusion

We support the personal and professional wellbeing of NIKE, Inc. employees — from manufacturing to corporate — through a range of programs and partnerships.

Building and Investing In Our Teams

We’re committed to building a future where everyone — regardless of where they are from, the color of their skin, their abilities or who they love — can thrive.

Giving Back to Our Communities

Initiatives

A montage of film clips that show how NIKE, Inc. brings inspiration and innovation to every athlete — and if you have a body, you are an athlete.