Sustainability has become a game-changer for NIKE.

We have a bold, audacious innovation ambition that fuels our creative design process, drives innovation and propels us into the future.

We call this sustainable innovation.

ACCELERATING TOWARD A LOW-CARBON GROWTH ECONOMY

Climate change is a global issue that requires global solutions. Resource scarcity, fluctuations in the prices of raw materials and disruptions to supply chains are real concerns for business. And, we understand the broader impact that climate-related issues have on the athletes we serve.

A sustainable economy is a low-carbon growth economy. Nike uses carbon as a leading indicator to assess sustainability, but we recognize sustainability goes way beyond carbon. It means addressing all our impacts on the environment and the communities where we operate, supporting labor rights in supply chains, while continuing to serve the athlete and our business.

Sustainability and business growth are complementary. We have reduced absolute CO2e emissions while simultaneously increasing revenues since FY00. Download Infographic.

THE INNOVATION IMPERATIVE

The world needs systematic change at scale. We have forecast the rate at which our emissions could increase if we were to follow a mind-set of "business-as-usual." What becomes abundantly clear is that efficiencies alone will not suffice.

We must invest in disruptive innovation to address our impact on the environment and propel us toward a low-carbon, closed-loop future.

THE FUTURE WILL BE CIRCULAR

We envision a transition from linear to circular business models and a world that demands closed-loop products - designed with better materials, made with fewer resources and assembled to allow easy reuse in new products.

WHEN TO COMPETE

When Nike is innovating to gain a competitive edge, we focus on building innovation partnerships, investing in start-ups, emerging technologies and new science. We test and prototype solutions, and then take them to market.

WHEN TO COLLABORATE

When we see opportunities to create industry-wide change, we drive market shifts through sharing, open-sourcing, and creating coalitions and consensus. We work to influence standards and policies to drive innovation forward.