Bring inspiration and innovation to every athlete* in the world
*If you have a body, you are an athlete

The Nike Swoosh Logo: From Humble Beginnings to Global Icon

Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here, the real story of the Swoosh.

From the Newsroom

Jordan Brand Opens First U.S. World of Flight Flagship Retail Experience in Philadelphia

World Athletics Championship Review

Essential Read

From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe

Created from the experimentation and ingenuity of Nike's co-founder Bill Bowerman, the Nike Moon Shoe's unique design would shape the future of running for decades.

Why We Love Track and Field

This year's Worlds served fans all the drama, heart and glory.

Inside our Design and Innovation

From the Archive

Initiatives

white and blue graduation sash
white and blue graduation sash

Investing in our NIKE, Inc. Teams

We support the personal and professional wellbeing of all NIKE, Inc. employees—from retail to corporate—through pay equity, best-in-class benefits and comprehensive professional development opportunities.

Fostering a Culture of Belonging

We create community and allyship across NIKE, Inc. through our employee networks and leadership development.

Empowering Indigenous Youth Through the N7 Fund

Through the N7 Fund, Nike invests in nonprofits that serve Indigenous communities in North America.

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